Market Intelligence Analyst (#3000530)
At HP, we believe in the power of ideas. We use ideas to put technology to work for everyone. And we believe that ideas thrive best in a culture of teamwork. That is why everyone - at every level in every function, is encouraged to have original ideas, to express them and to share them. We trust anything can be achieved if you really believe in it, and we will invest in your ideas to change lives and the way people work. This vision is what sets us apart as a company. At HP we work across borders, and without limits. Global virtual teams share resources and pool their big ideas to solve business issues and meet personal goals. Everyone is valued for the unique skills, experiences and perspective they bring. That’s how we work at HP. And this is how ideas and people grow.
HP is a proven leader in personal systems and printing, delivering innovations that empower people to create, interact, and inspire like never before. We leverage our strong financial position to extend our leadership in traditional markets and invest in exciting new technologies.
HP has an impressive portfolio and strong innovation pipeline across areas such as:
• blended reality technology - our unique Sprout by HP will change the way people do things
• 3D printing
• multi-function printing
• Ink in the office
• tablets, phablets, notebooks
• mobile workstations
We’re looking for visionaries who are ready to make an impact on the way the world works. At HP, the future’s yours to create!
Education and Experience Required:
BA or BS in Marketing; MBA preferred.
5+ years marketing and research experience.
Project management experience a plus.
Knowledge and Skills:
In-depth knowledge of marketing fundamentals and tools.
Working knowledge of research vendor management, agency practices and procedures.
Familiarity with and/or experience in segment marketing.
Excellent written and oral communications skills.
Strong interpersonal skills; ability to manage virtual teams.
Strong negotiating skills.
Ability to interface effectively with multiple levels of management and functional disciplines.
Strong ability to influence and drive consensus.
Applies developed subject matter knowledge to solve common and complex business issues within established guidelines and recommends appropriate alternatives. Works on problems of diverse complexity and scope. May act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process. Exercises independent judgment within generally defined policies and practices to identify and select a solution. Ability to handle most unique situations. May seek advice in order to make decisions on complex business issues.
Conduct primary market and customer research.
Participate in the development and execution of syndicated and secondary research that HP is sponsoring.
Develop and maintain marketing and customer research database.
Provide market intelligence such as marketing sizing analyses and industry trends for product/services/solutions to support marketing planning and development.
Define research projects, write RFPs, negotiate pricing on individual projects, manage projects outsourced to vendors, present results.
Monitor and report on market and industry trends and interpret industry reports to determine applicability for each business unit and solutions group.
Communicate project insights with Market Intelligence team regularly.