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Branding is a powerful tool great companies and brands use to connect with consumers. The same is true with personal branding—reinforcing who you are and what you stand for in your career and life to stand out to employers, colleagues, and customers.

In this talk, a former blue-chip brand marketer with 10 years of industry marketing experience in the US & UK will help you use principles of branding to strengthen your own personal brand and professional reputation.

Borrowing relevant principles from the product marketing industry, you’ll learn the components of a strong brand, a framework to define your own unique personal brand, and concrete steps to build your personal brand to support your career ambitions.

Diana Stefan, Digital Marketing Manager, Philips
Mihaela Ioniță, HR Manager Romania, Coca-Cola HBC

Vei putea discuta direct cu reprezentantii companiilor: BOSCH, BRD, JTI, Philips, Unilever, Vodafone Romania, A.T.Kearney, Coca-Cola HBC Romania, KPMG, Ursus Breweries, L'Oreal, Groupe Renault Romania

Vlad Tarcan - RPA & Optimization Manager Groupe Renault;
Cristina Dima, Marketing Manager Icecream Unilever

How to run successful digital marketing campaigns with concrete example on Philips Full Auto espresso machines; Workshop will be run by Ioana Samoila and Roxana Chiriloi

Description: “Everybody has their biases. Not everybody knows where theirs lie – but anybody can find out.”

Initial impressions, stereotypes and prejudices are part of our day-to-day working life. In complex situations and everyday moments, unconscious thought processes support and guide us - also when we are making decisions. These decisions, however, are not always fair.
During this 1.5 hour workshop learn about your perceptions and your unconscious thought processes based on specific examples and learn how you can master everyday situations even more successfully by dealing appropriately with these thought processes.

Cristina Brandusoiu, Category Manager Home & Hygiene South Central Europe la Unilever si Claudiu Antal
Description: Imagine you are leading the FruFru marketing operations in Romania and your ultimate goal will be to grow the business. Enrol to solve out the challenge together!

BRD: Andreea Stefania Rabota-Buzec, Responsabil Employer Branding;
KPMG: Alina Ghueca, HR Manager;
Ursus Breweries: Anca Onutan, Senior HR BP Marketing & Central Functions si Alexandra Silav, Brand Manager Timisoreana;
British American Tobacco: Marinela Tanase, Head of HR, Global Business Services;

Cristina Marinescu – RRP Group Brand Manager si Dumitriu-Badea Radu - RRP Brand Activation Associate
Description: Meet us and discover what’s like to be a marketer in an emerging category, with its unique set of challenges and opportunities. Follow the story of Logic vapes from its beginnings in New York to amazing results in Romania and see how startup culture in a massive company can make for great success.

Horia Velicu, Head of Innovation Lab at BRD - Groupe Societe Generale
Description: The workshop will discuss main concepts around innovation, will involve a practical exercise and present examples in the current world economy. The focus is on learning to create and manage innovation projects.

Florian Teleabă, Manager, A.T.Kearney
Description: Participantii vor avea ocazia sa afle cum se abordeaza o problema in consultanta, metodica si exemple concrete. Vor putea chiar si exersa metodele prezentate in cadrul workshopului.

Ciprian Zamfirescu - Digital Transformation Manager, Technology; Alexandra Onea – Scrum Master, Customer Operations; Alina Vesca – L&D and Talent Manager, HR
Description: “Try not to think out of the box anymore, but on its edge, its corner, its flap, and under its bar code” – Clint Runge

Cu o carieră de succes în actorie și blogging, Diana Dumitrescu este o persoană publică ce a reușit să își construiască un brand personal autentic atât în mediul offline, cât și în cel online.
Pentru Diana, începutul carierei nu a fost unul lipsit de provocări, însă a reușit să găsească drumul potrivit spre îndeplinirea visului său: acela de a fi o actriță cunoscută.
Anul acesta, la Top Talents România, aceasta va susține un speech despre pasiune, autenticitate și construirea unui brand personal puternic.

Have you ever thought about what makes you get out of bed in the morning? What sparks your curiosity? Or what can you do that nobody around you can do as good? And we don’t want to go all cheesy on you, but what problem in the world do you want to solve?

Brand you! Propose a creative method to think of all this and also present yourself to others! These are some critical building blocks of a succesful carrer! Let’s explore your’s together!

Stefan Marcu,Partner in A.T. Kearney and Managing Director of the CEE
Vanya Panayotova – General Manager Romania at L’Oreal

Oana Filipescu, Director Centrul de Performanta pentru Procese de Business, BRD

Monica Zdrancota, Senior Talent Acquisition&Identification Manager si Daniel Stanica, Key Account Manager
Description: Join us on November 23rd at Top Talents and develop your persuasive selling skills with the help of our leaders. You will get valuable information, tips & tricks and you will solve an exercise together with our trainers.

In this interactive workshop we will explore how to bring great brands to life.
Using the iconic Ursus brand as reference, we will discuss, debate and practice:
• What is the model for building exciting brands
• What is an insight, how do you find it and how do you use it
• Why and how does a brand purpose help
Please come ONLY if you are really interested and have a point of view.

Alina Gheuca, HR Manager si Diana Chirca, Employer Branding Architect.
Description: We all live in the Digital Era and now our favorite words seem to be automation, robots, artificial intelligence. But how do you compete with a robot? How do you compete with AI? Machines are faster than you. The truth lies within understanding what’s special about you, what skills you master and how you can enhance your value in the Future of Work. In other words let’s start with getting very clear about your personal brand!

BOSCH: Elena Dumitrascu. Talent Acquisition;
JTI: Cristina Ilie, Compensation, Benefits & General Administration Manager;
Unilever: Marinela Barbulescu, HR Lead USCE;
Philips: Adina-Mihaela Nedeff – Talent Acquisition Consultant;
Vodafone Romania: Ioana Vasile – Senior Consultant Resourcing.