Online Marketing Specialist

Angajator: Continental
  • Marketing
  • Tip job: full-time
    Nivel job: 1 - 5 ani experienta
  • Timisoara
  • Actualizat la: 28.07.2021

    Online marketing Specialist is tasked with a broad variety of marketing activities and operates on a regional level (region Southeast Europe) within a deadline driven environment. The successful candidate must follow the corporate rules and guidelines across all online mediums, drive implementation of our digital solutions strategy (marketing-related) and offer technical support for online applications, trainings, etc. in order to increase the online service level in the SEE region. The new colleague will have online marketing and/or communication experience as well as commercial awareness partnered with a creative mind.

    Job description:

    * Development, implementation, monitoring and optimization of various online communication tools and platforms to reach/ interact with customers (e.g. mediacenter, B2B/BBC platforms, "bricks & clicks" etc.)

    * Plan and execution of digital B2B/BBC marketing activities and campaigns (e.g. e-mail marketing, digital newsletter, display advertising, SEA/SEO etc.) including KPI and ROI performance measurement

    * Search, define and revise future trends in online marketing, provide competitive landscape analysis and overview of international online players in the markets, resulting recommendations for action

    * Development & technical support for virtual / online training, e-learning and other alternative training methods (e.g. software platforms, providers, etc.), both for internal and external purposes

    * SEA / SEO campaign development and support for partners (consultancy),

    * Collaborate with internal teams to create campaigns, activities, landing pages and optimize user experience

    * Utilize strong analytical ability to evaluate customer experience across multiple channels and customer touch points (eg. Google Analytics, website analytics etc.)

    * Development, regular updating and maintenance management for active websites of Continental brands in the SEE region (in cooperation with central functions and external providers)

    * Co-development of creative digital marketing strategy withing the frame of existing Digital solutions strategy

    * Bachelor or Master degree in Marketing or Economics field;

    Job requirements

    * Minimum of 3 years of online marketing experience;

    * Highly proficient in MS office tools, Google Adwords and Analytics, knowledge in Adobe InDesign, Photoshop and Illustrator etc. represents an advantage

    * Knowledge of digital marketing tools, CMS and SEO best practices represents an advantage

    * Project management experience * Strong written and oral communication skills;

    * Strong analytical skills * Good interpersonal skills

    * Self-driven and proactive attitude * Excellent knowledge of English.

    * Readiness to travel on business occasionally

    * Driver's license: B


    * Multinational background

    * Competitive salary and other benefits

    * Long-term development opportunities within a company with a stable background

    The Business Area Tires offers the perfect tires for a wide range of different applications - from cars, trucks and buses to special vehicles, bicycles and motorcycles. Through continuous investment in Research & Development, Continental makes a major contribution to safe, cost-effective and ecologically efficient mobility. The portfolio of the Business Area Tires includes services for the tire trade and for fleet applications, as well as digital management systems for tires.

    Aplicand la acest anunt va exprimati acordul ca datele dvs. sa fie transmise si procesate de catre Continental. Consultati Politica de procesare a datelor personale a Continental >>