Mid-Senior Content Strategist

About the job

Who we are
We’re Upswing, an award winning SEO and Content Marketing agency that’s been a powerful voice in the Romanian market for 17 years. We serve a high and mighty portfolio of established brands, and we’re also an enthusiastic and ambitious bunch. Company culture and work-life balance are not meaningless phrases on our walls, but what we build every day with infinite care.
We take chances and risks, we love to innovate and deliver results, but also truly meaningful experiences for our clients. We’re guided by 2 simple, yet powerful principles: People centricity and You can’t manage what you don’t measure (Peter Drucker).


Content strategy approach
Thus, our approach on content strategy is also based on these two concepts: aside from the solid tools you’ll use for data extraction and analysis, we never start crafting a strategy without thorough research on multiple levels, that expands over keywords and competitors and goes deeper, to the core of the client business goals and target audience needs. 


Collaboration 
You’ll be an essential part of the content department and will be coordinated by the Head of Content. You are also a key member of a permanent cross-functional team consisting of customer success and SEO specialists. You work closely with all the teams: strategy implementers, content managers, video SEO specialists. 
But, most of all, you will be an autonomous person, in charge of your work and your growth, who knows when to take decisions and action and when to ask for support. 


Key responsibilities

• You establish strategic directions for our client campaigns while ensuring the client brand, focus and business goals, as well as content marketing personas are at the heart of decision-making.
• You research the clients’ context and collect insights to ensure you thoroughly understand their point A and make informed choices in the strategies you build for them.
• Use all that data, doubled by psychology to shape the clients’ narrative and set the basis for content experiences tailored to their needs.
• Set short-term and long-term objectives and KPI’s, measure and monitor the campaigns, proactively propose optimisation solutions. 
• Competitor analysis: conduct thorough analysis of competitors’ content strategies, identifying strengths, weaknesses, and opportunities for differentiation.
• Propose topics (standalone or grouped in content matrices as pillars and clusters); ensure they’re clear, compelling, in line with objectives and adhere to a consistent philosophy throughout the campaign.
• Map the proposed content according to seasonality, funnel stage and buyer personas.
• Outline the editorial calendar.
• Provide a comprehensive guide and direction for the content writers.
• Monitor, measure, adjust and proactively propose strategic directions shifts.
• Perform content audits and track content health. Own the content performance process throughout the campaign.
• Lead the brainstorming sessions across the team.
• Collaborate cross-functionally to set and deliver objectives within deadline.
• Participate in pitches and client meetings whenever needed to coherently present and adjust your strategy alongside the client team members.
• Stay updated with industry trends: continuously monitor industry trends and best practices in content marketing to ensure strategies remain relevant and effective.

• Over 3 years of experience in content marketing, crafting content strategies with a strong SEO core. 
• Ability to use and leverage different data extraction tools (such as Ahrefs or similar, specific keyword research tools and methodologies, GA/GSC,  etc). 
• Strong understanding of strategy, SEO, keyword research, information architecture, and usability best practices.
• Marketing related studies are a plus. You need the ability to outline a strategic direction and a strategic plan. 
• Capacity to analyse the research results and extract actionable insights.
• Ability to turn complex and/or large sets of data into compelling stories.
• Understanding of the audience journey and the different stages they go through until they make the decision to become customers.
• Vision and strategic approach: ability to combine a variety of data sources to paint the bigger picture.
• Strong organizational and project management skills.
• Copywriting / content writing skills – you will not write, but must understand the process, evaluate written pieces, propose improvements to maximise potential, formulate a topic based on a headterm. 
• Presentation skills, both verbal and also written. 
• Romanian and English knowledge is a must. We don’t expect you to be a native English speaker but we do expect that you have medium-advanced knowledge of English and be close to native in Romanian. 

• You stay up-to-date with great content and trends.
• You’re able to look at content through the target audience’s point of view.
• You are a life-long student that knows there is much to learn and is eager to.
• You understand the momentum, the context.
• You understand that people want to be told to, not sold to.
• You have amazing organizational skills.
• You have good analytical abilities to spot patterns and trends in data.
• You have a keen interest in the organizational goals and targets.
• You pay attention to details.
• You have leadership qualities, ability to take charge in a company that encourages personal voice.
• You have initiative, voice and perseverance.
• You function autonomously.
• You perfect your knowledge of the industry.
• Demonstrated flexibility to adapt to changing priorities, environments, and situations, while maintaining composure and professionalism.

• Team Player
• Sociable
• Growth Mindset
• Tenacious & passionate
• Selfless & Self Aware
• Humble & show Gratitude
• Hungry for Knowledge
• Value Discipline
• Curious
• Loyal
• Empathetic
• Kind

• We monitor industry salaries annually and make sure we’re paying based on skills and experience, for every position within the company. Salaries are standardised on the Bucharest market – this means that no matter where you live, you’ll get paid at Bucharest market rates.
• We’re a remote first company so you can work from anywhere you want in Romania.
• Home office set-up support: Macbook, desk, chair & headphones plus anything you need in order to make your work at home more enjoyable.
• The opportunity to make an impact – this is an important role. In time, Upswing should look better with you in our team.
• Complex and diverse clients portfolio with some of the biggest companies in Romania across various industries (sports, auto, food and beverage, banking, energy, and many others).

• Unlimited support, training and personal development – we’ll provide you with the needed support so you can become the best version of yourself.
• The freedom to experiment, test and implement your ideas the very next day.
• An extensive library with the latest titles, Bookster subscription and free access to different learning platforms.
• Private medical subscription (for you and your loved ones).
• A great team of inspiring professionals to share your passions and hobbies with; we might not get to share a lunch together every day, but we have bi-weekly social-hours and other internal events to get to know each-other and connect over common activities and interests.
• A great place to work. We monitor our engagement (How did you feel at work?) pulse on a weekly basis. On a scale from 1 to 5 (1 = Awful, 5 = Amazing), we’ve constantly scored an average of 4.4 for the past 12 months.