Shopper Marketing Specialist

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Employer: Unilever
Domain:
  • Marketing
  • Sales
  • Job type: full-time
    Job level: 1 - 5 years of experience
    Location:
  • BUCHAREST
  • Updated at: 02.10.2022
    Remote work: On-site
    Short company description

    On any given day, two billion people use Unilever products to look good, feel good and get more out of life. With more than 400 brands focused on health and wellbeing, no company touches so many people's lives in so many different ways.

    Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann's and Omo, alongside trusted local names such as Dero and Delikat.

    For us, sustainability is integral to how we do business. With 7 billion people on our planet, the earth's resources can be strained. This means sustainable growth is the only acceptable model of growth for our business. The Unilever Sustainable Living Plan sets out to decouple our growth from our environmental impact, while at the same time increasing our positive social impact. We believe that as a business we have a responsibility to our consumers and to the communities in which we have a presence. Around the world we invest in local economies and develop people's skills inside and outside of Unilever.

    Requirements

    - University Degree
    - At least 2-3 years trade marketing / BTL agency background
    - Ability to manage projects from start to finish while respecting deadlines and tracking progress
    - Ability to work both independently, with minimal supervision, and collaboratively as part of a team in a fast-paced environment
    - Strong analytical, organizational, and planning skills in a fast-paced environment
    - Fluent in English
    - MS Office suite
    - Strong relationship building and interpersonal skill
    - Capability for problem solving and decision making
    - Great communication and negotiation skills
    - Responsiveness, adaptation, and flexibility

    Responsibilities

    - Responsibility and management of the Trade Promo budget;
    - Brand / category strategy, marketing plans and all marketing inputs are collected from Brand Managers and cascaded to the sales team;
    - Works with the field team to ensure excellence in store activations and delivery of integrated customer business plan and customer marketing plan;
    - Develops information about customers and buyers. Translates information into business building opportunities within specific channels / clients;
    - Commercial visits (especially to supervise the implementation of activations / activities in stores) followed by evaluations.
    - Ensures that channel standards are met. For example consistent use of key brand visuals, customer activation themes aligned with brand activation;
    - Leads the execution of plans and activities, including personalized offers (including special packages, channel-specific packages, channel-specific offers);
    - Monitoring the competition;
    - Design and management of the category display strategy

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