On Premise Special Channels & Brand Visibility Trade Marketing Executive Snacks

Angajator: PepsiCO
  • Marketing
  • Publicitate - Agentii publicitate
  • Tip job: full-time
    Nivel job: 1 - 5 ani experienta
  • Actualizat la: 05.12.2020
    Scurta descriere a companiei

    PepsiCo a intrat pe piaţa romaneasca in anul 2004, achizitionand liderul pe piata de chips-uri de cartofi, compania Star Foods, prezenta in Romania inca din 1993. Astfel, PepsiCo a devenit unul dintre jucatorii principali pe piata de Snacks-uri din Romania.


    • 2-3 years of experience in related area (category development/management, sales, commercial etc.).
    • Marketing and sales background is required.
    • Experience in sales and / or marketing and the delivery of plans and vision through to the POS and shopper.
    • Significant experience of project management
    • Work-streams both internally and externally.
    • Experience in channel planning processes to deliver PepsiCo plan ( e.g. Business Planning / Customer Planning).
    • Ability to overcome objections using combination of fact based evidence and influencing skills
    • Team player
    • Results orientated


    • Develop trade channel relevant strategies, annual promotion plans, execution and evaluation starting from On Premise & Gas channel characteristics, needs and trends. Recommended changes in plan based on performance or market conditions.
    • Develop relevant planograms for our food/bev permanent shelf space, permanent tools and coolers according to the marketing strategies, SKU margins and rotation to ensure optimum product availability at POS in OP & Gas Station channels
    • Develop perfect store plans & strategies according to POS/channel segmentation to achieve picture of success in Gas Stations/ On Premise channels & guide sales & channel development teams
    • Lead process of building and developing tools/solutions for space management (assortment, planogram) that will differentiate PepsiCo from its competitors.
    • Track and control of the On Premise/Gas Station budget
    • Seek and analyze relevant information from the trade universe, closely monitor competitive activity in the trade marketing area.
    • Support Revenue Management Strategy based on Store Segments’ needs and PepsiCo’s priorities
    • Gives input to volume forecasting process to Sales planning
    • Supports sales team in meetings with key customers to sell in marketing plans and promotions
    • Facilitate the implementation of all Chipita activities