CRM Analyst

Located in the bustling city of Bucharest,
Blue Chameleon Tech is a hub of international marketing and tech enterprise.

-2+ years experience in the area of analytics with a proven track record of leveraging data analysis to drive business impact
-Degree in Statistics, Mathematics, Economics or Marketing
-SQL skills including extensive experience querying large, complex data sets -Advanced Microsoft Excel skills (e.g. Pivot Tables, Lookup functions)
-Working experience with visualization BI reporting tools is strongly preferred
-Working experience with CRM tools (Optimove, Exact Target) is a plus
-Strong analytical skills with ability to deliver insightful ideas, excited to draw findings from figures
-Great attention to details
-Great report writing
-Deep understanding of marketing data, segmentation, metrics and tools

-Provides analytical support to CRM team
-Performs data analyses and post activity evaluations to deliver insights and makes recommendations
-Ensures optimisation of CRM marketing activities by defining market sectors and customer selection based on customer profiling and segmentation
-Performs assessment of CRM programs, communications and promotional activities according to their efficiency and profitability
-Ensures the interpreting and presenting the results of the analyses and drives campaign improvement by providing recommendationr
-Designs, builds and publishes reports, dashboards and analyses by the use of the consumer data platform and other reporting and visualisation tools
-Performs timely accurate KPI reporting on scheduled basis
-Answers ad-hoc questions and proactively identifies opportunities to drive marketing strategies and insights
-Engages proactively on testing new ideas adjusting campaigns based on near real time analyses