Digital Marketing Executive

Aurachain Romania began its journey around 14 years ago, launching into the enterprise software market with a product focused on business process automation. During this time, we have successfully delivered well over 100 process governance client solutions across 15 countries in Europe, Australia and the Gulf. We have also been recognized as a global award-winning leader and innovator in the enterprise software space.

You will be passionate for what you are doing, a driven, dynamic, dedicated, quick thinking and problem solver. You will be responsible for setting up, implementing and managing the overall company's digital marketing strategy.

Professional Knowledge and Experience required:
• Proven experience with delivering at least 3 different projects that were launched on the market (i.e. social campaign, with success track and real figures)
• 3 to 5 years proven experience in digital marketing
• Good knowledge of Google Analytics, Google Tag Manager, Google Search Console/ Adobe Analytics
• Very good understanding of campaigns and social media presence, AdWords, keywords, google ranking, conversion funnel
• Experience in optimizing and building concepts for web pages
• Experience with Wireframing/Storyboarding/User Personas/Buyer Personas, Customer Journey
• Experience with email marketing platforms/ campaigns via emailing, such as Zendesk, MailChimp, SurveyMonkey, Salesforce or similar application
• Experience in branding, research, media distribution and PR is a plus
• Basic knowledge/understanding of HTML/CSS/JS is a plus
• Good knowledge of GDPR requirements and implications
• Fluency in thinking and speaking, must be able to be effective in presentation and articulate coherent ideas
• Flexible, energetic and enthusiastic

• Liaise with Product team for product understanding and roadmap strategy
• Develop, implement and manage marketing campaigns to promote our company’s product
• Invest time and efforts into the research process to better understanding of the current market situation and define strategy
• Understand customers, target audience, competitors and industry trends and take actions that are going to put our company in the limelight
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments
• Prepare and manage digital marketing budget
• Oversee all the company's social media accounts
• Suggest activities for improving the quality of online content
• Create content for tutorials and guides for our software product
• Build impactful reviews, work to increase the level of reviews gained from users
• Track and measure SEO and Google Analytics metrics and provide reports
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Fix any errors or bugs in online content
• Edit and post videos, podcasts and audio content to online sites