Marketing Deployment Executive with Russian
On any given day, two billion people use Unilever products to look good, feel good and get more out of life. With more than 400 brands focused on health and wellbeing, no company touches so many people's lives in so many different ways.
Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann's and Omo, alongside trusted local names such as Dero and Delikat.
For us, sustainability is integral to how we do business. With 7 billion people on our planet, the earth's resources can be strained. This means sustainable growth is the only acceptable model of growth for our business. The Unilever Sustainable Living Plan sets out to decouple our growth from our environmental impact, while at the same time increasing our positive social impact. We believe that as a business we have a responsibility to our consumers and to the communities in which we have a presence. Around the world we invest in local economies and develop people's skills inside and outside of Unilever.
Overall Objective of the Job :
One sentence expressing the main reason why the job exists and what role it plays in the organizational structure.
Provide support for MMBS Marketing Manager & Moldova Country Manager in a wide range of marketing and customer marketing tasks. Generate competitive advantage and deliver profitable growth by building and implementing the brand marketing & customer marketing plans in Moldova for a set of strategic brands. The integration of marketing plans must be based on a deep understanding of brand/categories as well as channel/customer needs.
List of main job outputs – accountabilities. They are not activities or duties, but few descriptions of the role the job plays in the organizational structure.
Take full responsibility of cascading and delivering the marketing plans for several brands in Moldova: Kalina, Treseme, Camey, and other
Cascade down the brand projects to MMBS Marketing Manager, Moldova Country Manager and distributors key accounts;
Typical marketing tasks that will be part of the role include but are not be limited to: AW management for set brands, TVC adaptation, local consumer campaign development, creative asset development;
Engage with MMBS media planner to develop local media plans that fit with overall plans for the brands;
Take responsibility for making changes to the activity plan that may be necessary based on business result and market reality.
Participate in global and regional meetings/calls and represent Moldova interest and feedback in regards to brand projects and strategy.
Trade and Customer Marketing:
Understand the Brand objectives and jobs to be done and translate them into comprehensive customer marketing plans;
Set the trade direction for implementation at channel level in cooperation with MD country manager;
Define channel specific tactics and integrate the marketing and customer specific activities in channel/customer plans;
Establish trade category investments needs having the input from country manager and local distributor;
Participate in category and interdepartmental meetings, identify the opportunities or operational risks at Brand and project level;
Sustain the implementation of S&OP process at country level for the set brands;
Collaborate with local agencies for the development of category / brand visibility projects and other brand dedicated POSMs;
Monitor the activities at all level of implementation and ensure the alignment with the company/department procedures;
Understand consumer’s (shopper) as well as customer’s (retailer) needs in terms of category development and needed support;
Monitor competitors and recommend reactions to competitor activities in line with brand/category strategy.
Support USCE/MMBS teams with monthly Forecast in cooperation with Moldova country manager;
Participate in SOP meeting – Unconstraint forecast;
Monitor and control the expenditures including CPP/BMI in set categories/brands at monthly and at quarterly level.