Customer Insights&Market Research Specialist Europe
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CAREERS AT CARGILL
Working at Cargill is an opportunity to thrive—a place to develop your career to the fullest while engaging in meaningful work that makes a positive impact around the globe. You will be proud to work for a company with a strong history of ethics and a purpose of nourishing people. We offer a diverse, supportive environment where you will grow personally and professionally as you learn from some of the most talented people in your field. With 150 years of experience Cargill provides food, agriculture, financial and industrial products and services to the world. We have 150,000 employees in 70 countries who are committed to feeding the world in a responsible way, reducing environmental impact and improving the communities where we live and work. Learn more at www.cargill.com
-Min. 3 years’ experience in Market Research in the Market Research Company or Market Research Department in the business (client’s side) or Consulting Company, with focus on qual and quant research, customer segmentation
-Knowledge and deep understanding of market research techniques and tools and their use in taking the business decisions
-Ability to leverage customer insights and translate them into recommendations for the Business
-Capability to define customer insights based on own observations and interviews with customers/field visits
-Knowledge of market research agencies and their relevance in the feed business
-Briefing, managing and negotiating with the external agencies
-Fluent English written and spoken is a must
-High persuasion and convincing skills
-High communication skills (verbal, written)
-Strong attitude and ability to work in a multi-culture environment
-Good organizational and planning skills
-Self motivated with a positive and professional approach to change management
-Travel for this position is expected around 10%.
-Experience in feed or agri business
-Experience in multi-country organization.
The Customer Insights&Market Research Specialist has two main tasks:
1. On-going support with customers insights and markek research conclusions for the current and future business decisions, based on the customer insights needs and gaps
2. Initiating and proposing new/innovative solutions for the feed business coming from different sources and based on the overall trends, consumer attitudes, behaviours etc .
This role will allow to create value for our customers and consumers by translating the research recommendations into actions on the market. This specialist has to leverage the knowledge from other countries but also from other business sectors than feed/agri. This position will require close co-operation with SMT Leads, Commercial/Sales and Communication Teams in each country/specie as well as building relations outside the organizations.
30% Customer insights collecting– define sources for customer insights in the feed/agri business and the process for collecting them on the local and European leve. Leverage best practice
-Recognize sources of customer insights/information (Sales Team, field visits, official data, internet/desk research, other Cargill businesses, feed and food trend outlook, own questionnaires, external market research etc.) on the local and European level
-Define and execute process for collecting customer insights
-Define conclusions and build recommendations for the Business (SMT, Commercial/Sales and Communication Teams) based on the customer and consumer insight collected on a regular basis
-Leverage the expertise and best practice from other countries
-Build database/ library with customer insights, market research data, and reports on the local markets and to be shared on the European level
40% Support current business decisions – respond to the customer insights needs coming from different Business Units and help in defining and understanding the gaps.
-Recommend most relevant market research techniques
-Collect the customer insights needs and gaps on the country/specie/customer segment level based on the close co-operation with SMT, CommercialSales and Communication Teams on the local and European level
-Define yearly customer insights& market research plan but also respond to ad-hoc research needs coming from the Business (SMT, Sales, Communication)
-Propose the most relevant techniques for market research, data collection, trend analysis etc.
-Define conclusions and build recommendations for the Business (SMT, Commercial/Sales and Communication Teams) based on the market research
Coach SMT Team to define customer insights based on own observations/field visits, interviews with customers and consumers etc. Help them to prepare research scenarios, questionnaires for customer visits, help them to define conclusions afterwards and transfer them into actions
-Define local/European market research agencies portfolio which have the understanding of our sector
-Co-ordinate the market research process with the agencies and briefing them on the local and European level
-Approve materials for testing by the market research agencies
-Negotiate pricing with the external market research agencies
-Define, manage and control the market research budget
20% Discover customer and consumer attitudes towards new communications concepts, platforms, marketing and business solutions which could create value and build competitive advantage for the target groups
-Constantly initiate researching new solutions, communication platforms, media, concepts, creative& design etc. which could be innovative in feed business but are highly appreciated in other market sectors.
-Check the relevance/interest by among our target groups in feed business
-Constantly and consequently investigate, monitor the trends in the área of communication, digital, media solutions etc. Evaluate or research the potential for CFN Europe.
-Research and define based on the research – in close co-operation with Category Line/Product Managers, Communications and Trade Marketing Specialists – the most meaningful promotional mechanisms for customers and consumers/shoppers
-Research trends, opportunities, advertising options in the press communication (especially sector dedicated press) across Europe and on the local level
-Research trends, opportunities, solutions and tools in the digital communication (which includes: Internet, social, performance marketing. across Europe and on the local level
-Formulate conclusions and recommendations based on the market research, communicate them to the Business Unts
-Share knowledge from the local markets and leverage to the European level
10% Understand trends and insights from other businesses which influence the feed business. Understand, leverage and foresee their impact for the feed business
-Learn, understand and leverage the knowledge of the trends and customer insights coming from other Cargill businesses (Global, European; CAN, GOSCE, Starch&Sweeteners)
-Learn, understand and leverage the knowledge of the trends and customer insights coming from the industry outside Cargill (Food& Beverage Organization; local industry groups)
-Constantly investigate, monitor consumer trends, food trends, trends in retail chains etc. and recommend how to utilize those trends and to bridge them with the feed business
-Share knowledge from the local markets and on the European level.
Interested? Then make sure to send us your CV and cover letter in English today.