Moderator Focus Grup - Cercetare Calitativa - Marketing Research

MILLWARD BROWN helps clients to build strong brands and services through research-led insights which evaluate marketing effectiveness and drive brand performance.
Established in 1973, we are the pioneers in continuous tracking, developers of the first advertising pre-testing approach and guardians of a vast range of proprietary solutions and knowledge banks. Using insights for over 64,000 brands, we‘re the research power behind the BrandZ Top 100 Most Valuable Global Brands ranking, which launches annually in partnership with the Financial Times.
With over 5,000 employees across 79 offices in 51 countries, we understand our success depends on our ability to attract, develop, motivate and retain fantastic people, who challenge and push the boundaries to ensure we remain the best at what we do.
Millward Brown is part of Kantar, WPP's insight, information and consultancy group and one of the world's largest networks of its kind. By uniting the diverse talents of its 13 specialist companies, the group provides compelling and inspirational insights for the global business community. Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the
group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.
WPP is the world leader in marketing communications services with over 140,000 employees and 2,400 offices in 107 countries.

- absolvent studii superioare (Sociologie, ASE)
- cunostinte relevante de marketing - cercetare de piata
- buna cunoastere a pachetului Office (Word, Excel, Powerpoint)
- limba engleza de business - fluent ( scris, vorbit, citit) - rapoarte sunt scrise in limba engleza
- experienta in moderare sau experienta in relatia cu oamenii (activitati in ONG-uri, asistenta sociala)
- capacitate de analiza si sinteza a informatiilor
- excelente abilitati de organizare, planificare si prezentare
- persoana dinamica si empatica, avand bune capacitati de relationare interpersonala
- adaptabilitate si rezistenta in lucrul cu termene limita
! (de preferat, experienta de cel putin 6 luni pe un job similar)

Realizarea proiectelor de cercetare calitativa alocate (focus-grup si interviuri in profunzime)

Responsabilitati:
- elaborarea ghidului de discutie, in concordanta cu obiectivele clientului
- moderarea propriu-zisa a focus grup-urilor si a interviurilor de profunzime
- elaborarea raportului de cercetare calitativa - (in domeniul marketing research)
- realizarea prezentarii si expunerea rezultatelor acesteia catre client - in limba engleza