Activation Brand Specialist - Sportswear Brand

Professional represents for over 25 years, the most performing Romanian approach of complete human resources services on the market.

We define our approach and evolution through key-words like professionalism, dedication, promptitude, flexibility and ethics. We take pride of a reputation that obliges and challenges us to discover and develop new methods, designed to respond to our clients need.

• Minimum 3 years’ experience in marketing high profile brands or agency account management;
• Bachelor or Master Degree is a preference;
• Creativity and being passionate about branding with a particular interest in video;
• Analytical acumen, team player, paired with agile mindset and can do attitude;
• Capable of cultivating a strong team environment across regions and functions;
• Experience delivering results against tight deadlines;
• Exceptional communication skills, including written, verbal and presentations;
• Strong planning, prioritization and project management competencies;
• Creative thinker and innovator; in touch with digital, culture, trends, etc;
• Ability to fluently speak read and write in English.

• Drive and ensure execution of store specific initiatives/marketing plans ;
• Be a knowledge expert on store/mall specific developments, trends and competitors’ store activations;
• Build strong relationship with local media, ambassadors, influencers and local (close to store/mall) vertical fitness touch points (gyms-rcf boxes etc.);
• Develop store specific marketing activation concept in line with the actual product and brand stories – includes local (social) media plan, cooperation with local brand ambassadors, influencers, POS executions, asset activations, events etc.;
• Create an advocate network (bloggers, influencers, fit pros etc.) within category landscape;
• Manage respective social media accounts in respective country – mainly focusing on store traffic & awareness;
• Use PR - Social accounts’ and malls’ buzz as fast, flexible and cost efficient communication channel in marketing mix;
• Lead and organize media and annual category events (press conferences, interview sessions, media days, in store product activations) celebrating category products, campaigns and athletes / assets.