Paid Media Specialist

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

The preferred candidate is team player, dynamic and data driven individual with a passion for paid media and advertising. They will employ media planning skills, demonstrating the ability to set and meet deadlines for multiple simultaneous projects while maintaining accuracy and efficiency in deliverables.

Required Technical and Professional Expertise

• Support campaign media strategists by ensuring campaign/product teams are following best practices and optimization recommendations in order to continually improve media’s effectiveness at driving business outcomes.
• Manage paid search intake process for all campaigns supporting IBM’s priority products and services.
• Collaborate with campaign teams to obtain relevant paid media creative asset inputs for media execution. Confirm creative and journey assets align to best practices.
• Paid Media Creative Asset management–in charge of final QA of asset inputs. Transcribe these inputs into the appropriate trafficking systems.
• Work collaboratively with Creative Specialist and aligned campaign teams to keep creative respository up to date.
• Assist in enablement for the media & relevant processes to other marketing functions, for seamless collaboration.
• Be an integral part of the paid media team supporting in different areas and projects to drive paid media activity.
• Use and leverage IBM proprietary systems to continually monitor campaign performance (via on-site training)

Preferred Technical and Professional Expertise

• Media, digital campaigns and/or Advertising Agency experience preferred.

Main responsibilities:
• Support campaign media strategists by ensuring campaign/product teams are following best practices and optimization recommendations in order to continually improve media’s effectiveness at driving business outcomes.
• Manage paid search intake process for all campaigns supporting IBM’s priority products and services.
• Collaborate with campaign teams to obtain relevant paid media creative asset inputs for media execution. Confirm creative and journey assets align to best practices.
• Paid Media Creative Asset management–in charge of final QA of asset inputs. Transcribe these inputs into the appropriate trafficking systems.
• Work collaboratively with Creative Specialist and aligned campaign teams to keep creative respository up to date.
• Assist in enablement for the media & relevant processes to other marketing functions, for seamless collaboration.
• Be an integral part of the paid media team supporting in different areas and projects to drive paid media activity
• Use and leverage IBM proprietary systems to continually monitor campaign performance (via on-site training)
• This is a Hybrid role, attendance to the office is currently required only 3 times per week

Key Job Details

• Role: Paid Media Specialist
• Location: Bucharest, RO
• Category: Enterprise Operations
• Employment Type: Full-Time
• Travel Required: Up to 20% or 1 day a week
• Contract Type: Regular
• Company: IBM Romania Srl
• Req ID: 693286BR

• Medical subscription
• Trainings
• Courses
• Certifications
• Bookster subscription
• Remote work allowance / Utilities reimbursement
• Extra days off
• Flexible work schedule
• Laptop