Global Ecosystem Marketer, Demand & Analytics

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Required Technical and Professional Expertise

• 2+ years working in marketing executing on activities and tactics
• Proficient in analytics and data analysis
• Ability to derive insights from data and make data driven decisions
• Relentless commitment to collaboration

Preferred Technical and Professional Expertise

• Experience with demand strategy and/or analytics functions
• Experimentation- working quickly to pilot and fail fast mindset
• Highly collaborative to bridge communication gaps

Your Role and Responsibilities

Much of the Partner Ecosystem success will hinge on our ability to drive incremental business through the newly recruited Business Partners, PLG offerings and new routes to market. In order to achieve our New Client Acquisition and Ecosystem objectives we must expand our ecosystem with new transacting (Sell) and embed(Build) partners and lean into the Product Led Growth areas.The Global Ecosystem Marketer, Demand & Analytics team member will be a part of the xEcosystem Strategic Priorities Squad and focus on driving both the demand activities for Business Partner Recruitment and analytics.

The responsibilities of this mission will be to:
1. Operate as the Ecosystem Marketing focal to collaborate with the IBM Demand Strategy team on driving and executing Ecosystem demand priorities
2. Orchestrate the tracking and optimization of Client Interest routing for Ecosystem
3. Work with Digital and Ecosystem Marketing teams to design and track the Partner journey mapping
4. Lead reporting and update Recruitment and PLG marketing scorecards for the Squad
5. Derive Insights and communicate on results to stakeholders and extended teams
6. This role requires a self starter with the ability to collaborate cross functionally while partnering with the other members of the Ecosystem Strategic Priorities Squad and Geography teams (Partner Recruitment, PLG, AI For Business, Distributors).
7. This is a Hybrid role, attendance to the office will be required only 3 times peer week

Key Job Details

• Role: Global Ecosystem Marketer, Demand & Analytics
• Location: Bucharest, RO
• Category: Enterprise Operations
• Employment Type: Full-Time
• Travel Required: No Travel
• Contract Type: Regular
• Company: IBM Romania Srl
• Req ID: 690974BR

• Medical subscription
• Trainings
• Courses
• Certifications
• Bookster subscription
• Remote work allowance / Utilities reimbursement
• Extra days off
• Flexible work schedule
• Laptop