Product Marketer, IBM Consulting

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

We are currently seeking an experienced and passionate Product Marketing Manager to join our team. In this role, you will work closely with our consulting team, marketing discipline focals, clients, and partners to develop and execute comprehensive, multi-channel marketing programs that drive the success of our products and services in our target client accounts.

The Product Marketing Manager role works to establish and highlights how IBM provides market leading consulting services to enterprise clients leveraging IBM technology solutions and our ecosystem partners.

Required Technical and Professional Expertise

• 2+ years of experience in product marketing, preferably in a B2B environment.
• Experience developing and executing successful product marketing plans.
• Strong communication and writing, with the ability to distill complex ideas into clear and compelling messaging.
• Strong analytical and problem-solving skills, with the ability to draw insights from data and apply them to marketing strategies.
• Familiarity with marketing tools and platforms, such as marketing automation, CRM, and analytics software.

Your Role and Responsibilities

• Participate in interlocks with Consulting leaders assessing the readiness, timing, and roll out of market entry points within our consulting portfolios
• Support execution of the go-to-market strategy for different c-level buyer groups across both enterprise and industry domains (combining the strength of WatsonX with consulting + our ecosystem),
• Support the creation of compelling full funnel marketing content and sales collateral, including thought leadership content, videos, sales materials, webinars, blog posts, presentations, customer case studies, demos and more.
• Galvanize internal support across IBM marketing for our consulting portfolio and ensure marketing generated signals that land in our target accounts are viewed appropriately by our business and followed up.
• Monitor, analyze, and report on marketing performance and adjust strategies as needed.
• Communicate, project manage, and collaborate across your cross-functional marketing peers aligning to sprint planning
• Stay current on industry trends, market conditions, and competitor activities, applying insights to inform marketing strategies.

This is a Hybrid role, attendance to the office will be required only 3 times peer week.

Key Job Details

• Role: Product Marketer – IBM Consulting
• Location: Bucharest, RO
• Category: Enterprise Operations
• Employment Type: Full-Time
• Travel Required: No Travel
• Contract Type: Regular
• Company: IBM Romania Srl
• Req ID: 694556BR

• Medical subscription
• Trainings
• Courses
• Certifications
• Bookster subscription
• Remote work allowance / Utilities reimbursement
• Extra days off
• Flexible work schedule
• Laptop