E-mail Copywriter

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Required Technical and Professional Expertise

• 3-5 years of marketing or copywriting experience with an emphasis on product marketing
• Bachelor’s degree or equivalent experience in English, Journalism, Creative Writing or Advertising
• Previous experience in creative copywriting for marketing campaigns a plus
• A strong portfolio demonstrating your ability to write for different brands and channels
• Bilingual preferred (must speak, read, write fluent English)
• Well-rounded writing background including email, video, web, and digital
• Self-editing ability to fine-tune impactful copy in as few words as possible
• Familiarity simplifying complex terms or ideas into casual, everyday language
• Ability to receive feedback and use it constructively
• Excellent verbal, presentation, and written communication skills
• Enthusiasm for software, AI, and tech

Your mission is to write clear, impactful copy that stands out and motivates people to act. The ideal candidate seamlessly blends personality with product or service benefits, often distilling detailed information into as few words as possible.

Your Role and Responsibilities

• Write and edit copy for different digital environments with a focus on email
• Collaborate with the Product Manager, Content Manager, and cross-functional teams to ensure copy is clear, impactful, and meets both user and business needs
• Work with internal teams and participate in all stages of the creative process, from brainstorming to concept development to providing final deliverables
• Write fresh, creative email copy that engages the desired audience and drives conversion
• Stay updated on appropriate style guidelines and IBM brand voice
• Stay ahead of emerging marketing trends
• Own your business area, completing your projects on time with a high degree of autonomy and attention to detail
• Be a proactive communicator with a positive attitude
• Receive and implement feedback effectively
• Embrace the tone and personality of the IBM brand and bring it to life in new, exciting ways
• Have fun and be creative

This is a Hybrid role, attendance to the office will be required only 3 times peer week

Submission of Portfolio in your resume is highly recommended

Key Job Details

• Role: Email Copywriter
• Location: Bucharest, RO
• Category: Enterprise Operations
• Employment Type: Full-Time
• Travel Required: No Travel
• Contract Type: Regular
• Company: IBM Romania Srl
• Req ID: 695178BR

• Medical subscription
• Trainings
• Courses
• Certifications
• Bookster subscription
• Extra days off
• Flexible work schedule
• Laptop