Content Strategist - Copywriting

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Digital Professionals own, optimize, and deliver one unified, comprehensive, and personalized experience for our customers. They work closely with Content and Design Professionals to create a functional, reliable and delightful digital experience for IBM. They consult with the broader Marketing function on how to use the web to drive significant business growth and how to integrate web organic tactics across the entire marketing mix, e.g., campaigns, events, etc. Digital Professionals define digital business performance and quality measurements, monitor web performance against those measures, and work with teams to determine the content, design, and interactions to retire, scale or optimize.

Required Technical and Professional Expertise

• You have copyediting and copywriting experience and have related work samples
• You enjoy self-driven learning on new technologies
• Able to work independently, with a strong sense of responsibility and commitment to teamwork. You have a volunteer spirit with a ‘we succeed as a team’ attitude.
• Have worked in a CMS before, preferably AEM
• Good communication skills within a project, ensuring appropriate handoff to the next person in workflow
• Able to mentor more junior members of the team


Preferred Technical and Professional Expertise

• Have a wide breadth of content development expertise, particularly within writing
• Can demonstrate impact with their content expertise with data (views, rankings, etc)

Your Role and Responsibilities

You will be responsible for developing strategy for the inbound digital ecosystem. This focuses on:
• >>> Driving conversion and progress outcomes from inbound pages

To achieve this, you role will include:
• Become knowledgeable about the IBM Style Guide
• Ensure compliance and consistency across ibm.com inbound pages by through adherence to the IBM Style Guide and adoption of tools like Acrolinx
• Editing and staging content within our CMS platform, AEM

Submission of Portfolio in your resume is highly recommended.

This is a Hybrid role, attendance to the office will be required only 3 times peer week

Key Job Details
• Role: Content Strategist - Copywriting
• Location: Bucharest, RO
• Category: Enterprise Operations
• Employment Type: Full-Time
• Travel Required: No Travel
• Contract Type: Regular
• Company: IBM Romania Srl
• Req ID: 689690BR

• Medical subscription
• Trainings
• Courses
• Certifications
• Bookster subscription
• Remote work allowance / Utilities reimbursement
• Extra days off
• Flexible work schedule
• Laptop