Content Strategist

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Digital Professionals own, optimize, and deliver one unified, comprehensive, and personalized experience for our customers. They work closely with Content and Design Professionals to create a functional, reliable and delightful digital experience for IBM. They consult with the broader Marketing function on how to use the web to drive significant business growth and how to integrate web organic tactics across the entire marketing mix, e.g., campaigns, events, etc. Digital Professionals define digital business performance and quality measurements, monitor web performance against those measures, and work with teams to determine the content, design, and interactions to retire, scale or optimize.

Required Technical and Professional Expertise

• You have experience with a/b testing and personalization tools, particularly Adobe Target, and you understand how to prioritize tests for impact and statistical significance
• You enjoy self-driven learning on new technologies
• You use data to make decisions about what content to align and merchandise across inbound pages. You should be able to describe instances in which You have utilized this skillset.
• Able to work independently, with a strong sense of responsibility and commitment to teamwork. You have a volunteer spirit with a ‘we succeed as a team’ attitude
• Enthusiasm for software, AI, and tech


Preferred Technical and Professional Expertise

• Experience with Google Analytics and Adobe Analytics
• Able to mentor more junior members of the team

Your Role and Responsibilities

You will be responsible for developing strategy for the inbound digital ecosystem. This focuses on:
• >>> Driving conversion and progress outcomes from inbound pages

To achieve this, you role will include:
• User centric design and journey (in partnership with Design practice) including audience / industry variations of the ecosystem
• Findability through SEO (in partnership with SEO practice), including new keywords to target
• Testing and personalization strategy and execution (in partnership with T&P practice)
• Partnering with writers to develop variations of content for a/b tests and personalized audiences
• Setting up the correct Information Architecture (in partnership with IA practice)
• Be able to make data driven optimizations and decisions based on performance

This is a Hybrid role, attendance to the office will be required only 3 times peer week

Key Job Details

• Role: Content Designer
• Location: Bucharest, RO
• Category: Enterprise Operations
• Employment Type: Full-Time
• Travel Required: No Travel
• Contract Type: Regular
• Company: IBM Romania Srl
• Req ID: 690599BR

• Holiday bonus
• Medical subscription
• Trainings
• Courses
• Certifications
• Bookster subscription
• Remote work allowance / Utilities reimbursement
• Flexible work schedule
• Laptop