Brand Marketing Leader, IBM Consulting

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Required Technical and Professional Expertise

• 5 years experience in marketing and communications with global brand.

Your Role and Responsibilities

• The Brand Marketing Leader, IBM Consulting is responsible for the global brand strategy and activation of the fast-growing IBM Consulting business to ensure IBM is known in the market for its technology and consulting expertise.
• Reporting into the global Vice President of Brand Marketing and Communications, IBM Consulting, your role will consist of two major parts: 1) Brand Stewardship and Activation and 2) Cross-Consulting Marketing and Communications Content.
• You will be responsible for the brand development and implementation of IBM Consulting, including messaging, merchandise, content, digital and event experiences.
• Responsible for the strategic coordination of all elements of marketing and communications the consulting business including paid media, websites, events, content development, analyst relations, external and media relations and client stories/case studies.
• You will be responsible for organizing the monthly IBM Consulting brand council, a meeting of IBM Consulting and Marketing senior leadership to make decisions about the structure, identity and narrative of the IBM Consulting brand.
• You will interact and collaborate with a team of brand strategists, creative designers, and comms professionals to produce and enforce the guidelines for the IBM Consulting Brand.
• You will be responsible for the naming function of all products and services for IBM Consulting. This includes the renaming of products and services by IBM Consulting acquisitions and anyone wishing to include IBM protected terms in their product names.
• This is a Hybrid role, attendance to the office will be required only 3 times peer week.

Key Job Details

• Role: Brand Marketing Leader, IBM Consulting
• Location: Bucharest, RO
• Category: Enterprise Operations
• Employment Type: Full-Time
• Travel Required: Up to 20% or 1 day a week
• Contract Type: Regular
• Company: IBM Romania Srl
• Req ID: 690971BR

• Medical subscription
• Trainings
• Courses
• Certifications
• Bookster subscription
• Remote work allowance / Utilities reimbursement
• Extra days off
• Flexible work schedule
• Laptop