Brand Executive

British American Tobacco is a leading tobacco group, with brands sold in more than 200 markets. We employ more than 57,000 people and, with over 200 brands in our portfolio, we make the cigarette chosen by one in eight of the world’s one billion adult smokers. We hold robust market positions in each of our four regions – Americas; Asia-Pacific; Eastern Europe, Middle East and Africa; and Western Europe – and we are leaders in more than 60 markets.

CAN THIS BE YOUR FUTURE ROLE?
• Do you have a strong passion for taking brands to the next level?
• Do you have a high consumer and data acumen?
• Do you enjoy leading projects with partners from different cultures?

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
• 2-3 years of previous experience in brand management; experience in a FMCG company is nice to have
• Strong sense of ownership and accountability
• High attention to detail and good presentation skills
• Capable to lead and influence different internal and external partners
• Strong analytical skills and data-driven mindset
• Ability to make things happen (proactive, dynamic, flexible, pragmatic)
• Ability to develop relevant and effective in-store communication and promotions and coordinate third party suppliers to positively influence consumer buying behaviour
• Commercial approach to all activities
• Project management skills are nice to have
• Fluent English (oral and written)
• Computer proficiency (Word, Excel, PowerPoint)

BAT is evolving at pace - truly like no other organization.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

BAT ROMANIA IS LOOKING FOR A BRAND EXECUTIVE
SENIORITY LEVEL: Experienced Professional
FUNCTION: Marketing
LOCATION: Bucharest, Romania

ROLE POSITIONING AND OBJECTIVES
BAT Romania is expanding its Brand Management team looking for Brand Executives to join us in our Bucharest office.
As a Brand Executive based in BAT Romania, you’ll be responsible to support the Brand Manager in the development of new and existing brand propositions, from defining consumer relevant positioning to planning and implementing supporting activities.
You’ll lead given brand projects, ensuring the execution is within brief, and drive fact-based decision making through the provision of market analysis and reports with clear recommendations for action. You’ll need to be a strong self-starter, be willing to take ownership and enjoy getting things done in a pressured environment. Substantial coaching, on-the-job and functional training will be provided as part of a clearly defined development plan with tasks being assigned in line with your competence and development needs.

Reports to: Brand Manager

WHAT YOU WILL BE ACCOUNTABLE FOR
• Alignment of various BAT partners (from agencies to Operations and Trade Marketing) to ensure brand objectives and activities are implemented with the required quality and adjusted to meet agreed cost & timescales.
• Preparation of engagement programs and cycle plan activities to ensure brand strategies are effectively implemented and evaluated at field level.
• Application of brand insights and understanding to consumer dialogue in order to differentiate marketing activities and optimise brand effectiveness.
• Analyse and report market research intelligence to estimate brand performance or issues and provide sound data-based recommendations with required actions.
• Monitor and report brand expenditure to ensure it does not exceed budget defined in operational brand plan.

WE ARE BAT
At BAT, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.
See what is possible for you at BAT.
• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building extraordinary capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!