Angajăm Paid Media and Social Specialist

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Our client, a multinational company that offers commercial and consumer products, engineering services and aerospace systems for a wide range of customers, is looking for a Paid Media and Social Specialist.

Requirements:

Bachelor’s degree;
3-5 years of experience in Digital Marketing;
Comprehensive background in SEO and Google Ads campaigns strategies and tactical execution;
Significant experience in working with social media channels;
Extensive capabilities in paid social ads (mainly LinkedIn);
A/B testing experience, multi-variant testing, targeting, re-targeting;
Strong capabilities in process development, agency management, and project management;
Ability to drive a strategy through relationships, influence, data, and strong communication skills.

Responsibilities:

Determine SEO and SEM requirements, provide recommendations and strategy and ensure implementation, driving engagement to the SPS web pages with measurable ROI;
Oversee, manage, implement, and optimize various types of Google Ads and Linkedin campaigns. Develop campaign assets: ad copies, define keywords to target, audiences, create remarketing lists;
Creates the social media strategy, to increase presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram;
Ensures brand consistency on social media channels by working with various stakeholders such as: Field Marketing, Integrated Marketing, Product marketing, PR;
Provides training and guidance to marketing team members on best practices and social media campaign strategy implementation;
Develop paid digital marketing strategies, defining budgets and estimating results;
Support and ensure marketing campaign correct tracking (track web conversion elements, track the efficiency of various traffic sources and the user behaviour);
Analyse and interpret digital data to develop insights and improvement recommendations;
Manage process, agency relationships, and business stakeholder expectations.

You will get:

Multiple career development opportunities;
Meal vouchers;
Attractive salary package;
Possibility to work from home, 2 days/week.