Angajăm Campaign Management & Reporting Specialist

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Our client, a multinational company that offers commercial and consumer products, engineering services and aerospace systems for a wide range of customers, is looking for a Campaign Management & Reporting Specialist.

Requirements:

BA/BS (or equivalent) in Marketing, Marketing Communication and/or IT;
3-5 years B2B marketing and demand generation experience; focused on inbound, digital, social media and email marketing;
Certification in Marketo, Google Analytics / Google Adwords or SFDC is a plus;
Experienced in Demand Generation activities and Campaigns results outcome;
Experience with Marketo Automation. Other tools might be relevant too such as HubSpot, Pardot, Eloqua, MailChimp;
HTML, CSS and JS knowledge to operate on campaign assets;
Experience with data visualization software (strong Excel or Tableau experience preferred)
Some experience with machine learning tools like Alteryx, R, Python and SPSS and with other business tools like SAP, HANA;
Adobe Experience Manager knowledges would be a plus;
Strong data evaluation skills – with the ability to extract and interpret data from various sources and transform it into insights and recommendations.

Responsibilities:

Create and maintain nurture campaigns through marketing automation (Marketo) and retargeting to convert leads to prospects Sales Org;
Create and associate Marketo programs with SFDC campaigns for bidirectional members’ sync;
Manage campaign preparation and execution and its timeline;
Manage streamlined campaign management processes;
Enhance marketing databases by remediating, curating, unifying and mapping data;
Connects disparate information (data from different sources, processes, people, etc. and coordinates with marketing automation performance analysis by owning analytical tools & marketing reporting tools;
Develops standardized metrics and visual dashboards to measure the entire Demand Generation funnel (waterfall), highlighting marketing impact on pipeline and revenue generation;
Creating clear and concise reports/digital dashboards for the marketing team’s needs for ROMI analysis, utilizing storytelling techniques;
Reporting on the success of the integrated modern marketing platforms (social, media, 3rd party syndication);
Develop and manage a testing strategy to continuously optimize emails, forms and complete campaigns;
Merge and segment e-mail lists;
List imports: add and process all lists into market DB, ensure data normalization and email validation took place, add all contacts to appropriate nurture;
Ad-hoc projects and troubleshooting: support set up new system integrations, write SOP’s and troubleshoot issues that arise within the systems (Marketo /CRM (SFDC).

You will get:

Multiple career development opportunities;
Meal vouchers;
Attractive salary package;
Possibility to work from home, 2 days/week.