CATEGORY MARKETING MANAGER

ABC Human Capital este urmarea fireasca a experientei castigate de fondatorul companiei, in acest domeniu vast, complex, provocator, in continua miscare si schimbare al resurselor umane.
Anul 2005 a reprezentat momentul concretizarii unui ideal: fondarea unei agentii de recrutare si executive search ce pune la dispozitia clientilor sai atat consultanta in recrutare si headhunting, precum si intreaga gama de servicii aferente capitalului uman.
Adaptam cu succes noile tendinte din domeniul Resurselor Umane si utilizam creativ oportunitatile pe care le ofera mediul economic pentru atingerea target-urilor comerciale si de comunicare ale partenerilor nostri.
Activitatea noastra se traduce in solutii inteligente bazate pe baze de date complete si complexe, aplicatii web, portaluri de informare si socializare, baterii de teste concepute si implementate impreuna cu fiecare dintre parteneri, campanii de marketing online si headhunting.

Professional Experience

-Minimum 3 years of working experience in a similar position, preferably in FMCG.

-Experience working with complex product portfolios.


Skills

– Planning, organizing, and setting priorities skills.

– Communication and negotiation skills.

– Results driven.

– Great analysis and synthesis skills.

– Logical reasoning.


Education

-Bachelor’s degree in marketing, business Affairs or another related field.


Languages

-English: professional (verbal and written), French is an advantage.

Category and brand strategy

- Contributes to the development of the local category strategy and the design of the annual marketing plan.

- Follow up the implementation of the strategy by working with the marketing team, agencies, sales, development, and production teams.

- Prepare periodic marketing reports related to the categories you coordinate.

Category and brand management


Category and brand management

- Manages the day-to-day activities of brand programs.

- Assists in the preparation of volume, market share, marketing budget and P&L plans for the categories for which is responsible.

- Responsible for the development of new products and concepts.

- Oversees market research projects, analyses data, and proposes strategies for assigned products to optimize category performance in close collaboration with the Marketing Manager.

- Coordinates promotional activities within the company and with advertising agencies and suppliers.

- Monitors performance per project for the category for which is responsible.

- Oversees category related expenses.


New product development


- Ensures the long-term growth of brands within assigned category.

- Develops new products/innovations based on customer insights.

- Is the project manager for all new products developed under the category for

- Prepares creative or development briefs and follows their implementation, especially in the sphere of product development, improvement programs, packaging graphics and promotional materials.

- Graphics development in collaboration with the designer/graphic designer/agency and ensures that the material reaching the supplier is in accordance with the pre-agreed graphics.


Market analysis

- Provides consumer intelligence on brands in the assigned category.

- Provides support and consumer related information to the company to better understand market dynamics and trends.

- Identifies new market opportunities.

- Conducts regular market visits to ensure current and relevant data in the evaluation of business programs.

- Provides regular information to the production department for product launches, relaunches, and delisting.

- Collaborates with the supply chain department to provide logistical support (raw materials, finished product, promotional materials, etc.) necessary to carry out marketing activities as planned.

- Collaborates with all departments involved and external suppliers to ensure the achievement of category objectives.


Business forecast

- Works with sales team to generate volume forecasts.

- Focuses on the key indicators which have direct impact in P&L