Director, Consumer

We are the leading technology recruitment and selection consultancy in Romania, working on highly specialized technologies for permanent and interim positions. Since our inception in 2001 as the first specialized IT recruitment agency in Romania we supported over 400 national and global clients in acquiring strategic IT talent for their business.

We are deeply passionate about technology and highly responsible about our work. We understand the pressure of the business and the fact that you need fast and quality results. Therefore we always go for the extra mile to deliver the best IT&C talent for your business, no matter how challenging the project may seem.

This role demands an individual who has a strong business acumen, professional maturity, and ideally experience in a technology startup environment.It would report to the CEO/Board, would manage shared resources (product/tech, marketing etc) and in due time build a dedicated Consumer team.


Qualifications:

Proven track record of successful digital product sales & marketing and a deep understanding of consumer behavior in digital products.

● Professional experience in product development stages, ideally within a startup or entrepreneurial setting.

● Interest for the education sector and a commitment to enhancing learning experiences through technology.

● Track record of executing plans effectively and meeting business objectives.

● Exceptional multitasking skills and the capability to thrive in a fast-paced entrepreneurial ecosystem.

● Proactive leadership with a positive, can-do attitude and the drive to initiate and manage projects independently.


Experience:

● Minimum 5 years of experience in digital product sales & marketing.

● Previous experience in the ed-tech industry and/or a technology startup environment is a plus.

● A solid history of building and maintaining strong customer relationships and improving user engagement.

● Devising and implementing tactics to significantly increase the existing consumer base;

● Find and propose new sales opportunities;

● Work together with the B2B team and company’s other resources, and in due time build a dedicated Consumer team. to develop new consumer products and features;

● Consumer product development: lead the development of new/improved consumer products and features, follow-up and manage the implementation by the technical team;.

● Develop a comprehensive digital marketing strategy to enhance user engagement and brand loyalty.

● Analyze consumer behavior specifically related to digital educational products, adjusting strategies and tactics to meet evolving needs.

● Cultivate special relationships with key influencers, such as teachers and educational leaders, to foster product recommendations.

● Maintain a persistent drive for innovation, continually testing and optimizing new strategies and tactics.

● Excel in a multitasking role within a dynamic, entrepreneurial ecosystem, exhibiting a proactive and can-do attitude.

● Demonstrate professional maturity, including an understanding of the product lifecycle and how it relates to consumer engagement.

● Project management and management of resources (people, time. money)