Digital Marketing Specialist LaDoiPasi

METRO is a championing Independent Business. For the fourth consecutive year, we are certified as "Top Employer 2024", a certification that places us in the top of the best employers in Romania and Europe. As an international leader in wholesale and METRO's largest sales line, we are passionate about supporting the growth of over 24 million customers, which means 24 million different challenges, ambitions and dreams. We are more than just a supplier; we are trusted relationship builders who understand and anticipate our customers' needs. We have unique food expertise, an outstanding global perspective and decades of experience to ensure they have the best products, services and technologies to succeed. Our team is focused on success, so we look confidently to the future. Our global employer branding campaign "Shape the M" is a recognition of the contribution each METRO Romania employee makes to the success of the company.

You can be our #METROCHAMPION if you have:
• Minimum 1-2 years experience in a similar position;
• A good understanding of ASO tactics with proof points and apps;
• Deep understanding of digital marketing strategy across PPC channels; with proven track record of optimizing campaigns to improve performance and CPA results along with audience segmentation, targeting, APIs, custom audiences;
• Working knowledge of market research, surveys, and data analytics;
• Creativity and excellent written and verbal communication skills;
• Capability of working in a dynamic environment, handling multiple projects, meeting deadlines, while being able to prioritize appropriately;
• Highly organized and detail oriented interpersonal;
• Proficiency with content management systems;
• Experience in planning and leading initiatives;

In the role of #METROCHAMPION Digital Marketing Specialist, you will learn with us and use your skills for:
• Establishing, executing, providing complete performance reporting and measuring our mobile app paid advertising initiatives to drive conversion and sales across our services;
• Working at the planning level by generating bold and innovative ideas for growth and at the tactical level by creating, optimizing and managing advertising campaigns, analyzing traffic data and solving problems;
• Overseeing and consistently improving tracking, attribution, and analysis of key metrics, while creating and distributing monthly reports;
• Building, developing, and managing relationships with top mobile ad networks and publishers;
• Working with our agency in creating content and supporting on the execution of a dedicated roadmap;
• Proactively sourcing new opportunities for expansions across digital media channels to drive customer acquisition;
• Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy;
• Assist marketing manager in the development and execution of campaigns, including content creation, new-product launches, social media, upselling, cross-selling, and sales enablement in order to reach audiences through targeted channels;

We're ready to train and reward you as a #METROCHAMPION:
• Lunch and holiday are provided by us through meal vouchers and holiday bonus;
• Your health is a priority for us, that's why you benefit from private medical insurance;
• Your performance is rewarded with team or individual bonuses;
• You get extra days off for various occasions;
• You have access to psychological, financial and legal counselling for you and your family;
• You get holiday and special occasion bonuses (Christmas, Easter, 1 June);
• You get a referral bonus for new #METROCHAMPIONS for our team;
• You get discounts on medical and sports subscriptions;
• We value stability and reward it with extra vacation days and loyalty bonuses;

Company Description:
 At METRO, we champion independent businesses through our 30 stores and the LaDoiPași chain. We support local businesses by offering diversified multichannel solutions and developing strong, long-term relationships with retailers and HoReCa customers.
 We have been building successful careers since 1996, and our Top Employer certification confirms our commitment to constantly improving the experience of our colleagues by creating a safe and stable work environment with opportunities for professional development, including at an international level.
 #METROVIBE reflects the friendly and optimistic working atmosphere! We are always with a smile on our faces, ready to go through any challenge together!
 We are 3700 #METROCHAMPIONS and we invite you to find out more and join the team!