Senior Specialist, Paid Media

The Specialist is accountable to develop digital advertising strategy for Veeam products and solutions in countries of APJ region. The role is also accountable to deploy, measure and optimize key marketing metrics in support of the digital advertising strategy. The scope of influence and accountability for this role includes Content Syndication, 3rd party webinars, Display Marketing, Account Based Marketing, Contracts with Media vendors, support of bloggers community.

Responsibilities

• Develop and launch high performance digital campaigns (demand generation, nurturing, awareness);
• Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI;
• Track, report, present and analyze campaigns performance;
• Research, set-up, develop and maintain relations with key media publishers in the region;
• Perform ongoing research and improvement of advertising opportunities in targeted geos;
• Own and coordinate advertising budget;
• Build relationships with subject matter experts and top influencers.

Requirements:

• Minimum of 2 years of digital advertising experience
• Ability to compile and analyze advertising performance data and metrics and make decisions regarding campaign direction
• Excellent Microsoft Office skills
• Experience with Google Analytics and Google Display & Video 360 is strong plus but not obligatory
• Excellent analytical skills
• Higher education
• Fluent in English (Strong oral and written communication skills)
• Experience with BI tools (PowerBI and Tableau) is a plus

Requirements

We offer:

• Private medical insurance services
• Hospitalization and Surgery Insurance for employees' children
• Meal tickets
• Bookster
• Personal time off plan to reward your loyalty
• Cafeteria Benefit Plan where you will be able to flexibly customize your benefits package based on your budget and personal needs.
• A choice of over 5,000 benefits on the Edenred Benefit Online platform is available to you, such as medical insurance plans for dependents, top-upplans which provide additional medical coverage to the medical insurance plan, medical services plans offered by different providers, dental, gym membership, transportation, private pension programs, personal and professional development, travel, special offers and many more.