BRAND MANAGER – BEAUTY CATEGORY

Qualifications:
 University Degree (preferably Economics studies)
 Courses / Trainings: Marketing/ Brand Strategy (advantage )
Experience:
 3 years on similar position

Specific knowledge on the job
 Experience in BTL / ATL projects
 Commercial: Stock Management, Margins calculation, Price structures, Budgeting, Brand forecasting
 Assessing and Interpreting Marketing Research
 Launch Planning and Implementation
 Brand Communication

Skills & Competencies:
 MS Office (Word, Excel, Power point) advance level
 Very good knowledge of English – fluent
 Project management
 Excellent communication and negotiation skills
 Strong analytical skills
 Ability to work within deadlines

Business/ social/ job competencies:
 Ability to work both independently and as part of a team
 Quick understanding of consumer lifestyles, of the competitors and of the cosmetics market
 Creativity, lateral thinking
 Strategic thinking

Key accountabilities:
 Analyse data or insights to determine industry and consumer trends
 Adapt corporate strategy of the brands on local market, set objectives and operational programs (both on short and long term) for the allocated brand in order to increase sales volume, brand awareness and create added value.
 Maximize sales and commercial opportunities through accurate stock control, imaginative use of brand guidelines and by providing the highest standards of customer service.
 Monitor brands performance compared to targets set and propose corrective actions.
 Plans, monitors and maintains effective stock levels and assortments.
 Monitor and implements changes in catalogue offer.
 Develop exit strategies for unsuccessful products

Advertising & Publicity Tools:
 In order to increase brand awareness & sales volumes, recommend and implement an annual program of promotional and event activities for the allocated group of brands. Work in close cooperation with trade marketing, media, sales and logistic departments to develop & implement the action plan. Supervise implementation of all the programs.
 Monitor launch and initiate necessary refinements to ensure development in line with the plan
 Identify the A&P (Advertising & Promotions) tools appropriate for brand communication / presence / image
 Plan, monitor and implement A&P budgets, with strict control of the allocation of the resources based on in-depth analysis
 Achieves high standards of presentation, creatively interpreting brands’ guidelines to achieve maximum impact. Make full use of all brand guidelines equipment assessing the impact in the market.
 Responsible for communicating internally / externally all the knowledge/ information about the new products (characteristics, advantages, benefits, promotions, etc). Responsible to communicate all details about these products to the trade, sales and logistic representatives.

Budgeting and controlling
 Plan and monitor the budgets for the allocated brand from top to bottom line
 Maximize profitability through the effective control of expenditure and revenue maximization
 Establishes and achieves agreed targets.
 Implements action plans to control expenditure and maximize the revenue

Reporting & analysis:
 Execute competitive analysis of the allocated brands vs direct & indirect competition (price positioning, assortment, promotional activities etc)
 Present to management monthly analyses of the allocated brands performance
 Responsible for the external reporting process according to the brands’ representative requests.

Understanding the brand in the market
 Analyze brands development in Romania
 Understand buyer behavior and trade activity, distribution channels
 Follow the activity of the competitors in Romania and their relevant positioned brands (in terms of price, marketing activities, advertising, strategies), in order to secure a better position on the market of own brand.

Operational Efficiency
 Reviews and monitors stock replenishment process, taking actions to ensure the sales department receives correct stock assortment.
 Ensure company’s pricing and targeting policies are implemented.
 Propose forecast for new launches, promotional items etc
 Exploits technology to make effective commercial decisions