Email Marketing Specialist
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Employer: | Veeam Software |
Domain: |
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Job type: | full-time |
Job level: | 1 - 5 years of experience |
Location: |
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Updated at: | 23.05.2022 |
Remote work: | On-site |
Veeam(R) is a global leader in backup, recovery and data management solutions. Our annual revenues consistently exceed $1 billion. Veeam solutions are used by more than 400,000 companies around the world, including IBM, Puma, Siemens and many others. The company has 4,500 employees, with offices in more than 35 countries, speaking 20 languages. Together we manage the full solution life cycle: development, promotion, sales and post-sales service. The Veeam teams are like-minded people who value open and trusting relationships, the drive to innovate and the pursuit of excellence. Veeam has fostered a company culture in which everyone has a voice. The result is a company that is a pleasure to work for. According to the latest engagement surveys, 92% of employees believe Veeam is the best place to work in IT, and 89% recommend employment at Veeam to their friends.
Responsibilities
Veeam is looking for an Email Marketing Specialist to join our team of Email Marketing experts. This role will be focused on supporting the APJ region to meet demand generation goals and targets via regional execution of globally driven demand generation emails, such as global campaign promotions, new product launches or updates, strategic Veeam industry events, etc.
Email Marketing Specialist is responsible for the regional calendar support, creation, testing, execution, maintenance and reporting of regional email campaigns.
Development and scheduling of segmented email campaigns; creation & execution of batch and trigger email campaigns in Marketo
Track and maintain program/process/email analytics and assess impact on business
Continuously analyze operational process to find and implement new efficiencies
A/B and multivariate testing to continually optimize impact of campaign efforts
Management of Veeam's marketing database including the execution of segmentation strategies that offer personalized communications
Collaborate with the Corporate & Regional Marketing teams to architect ongoing email campaigns within in Marketo; maintain close partnerships
Analyze email campaign performance, run tests to optimize email content, layouts, campaign logic
Align email marketing activities with corporate guidelines, business objectives and best practices
Maintenance of the regional email schedule
Requirements
Fluent English, with excellent communication and writing skills
2 years of experience in digital marketing; email marketing
Experience in Marketing Automation/CRM database management; Marketo experience preferred
Analytical capabilities, strong logical skills
Attentive, detail-oriented, responsible and accurate in performing tasks to completion
Ability to self-educate on marketing and technical related matters
Creative, proactive and curious, with a passion for optimization and algorithms
Excellent project management skills; experience managing cross-functional projects/initiatives
Self-motivated to continuously improve and learn new concepts and skills
Familiarity with HTML code, email development and responsive design
We offer
- Private medical insurance services
- Hospitalization and Surgery Insurance for employees' children
- Meal tickets
- Bookster
- Personal time off plan to reward your loyalty
- Cafeteria Benefit Plan where you will be able to flexibly customize your benefits package based on your budget and personal needs.
- A choice of over 5,000 benefits on the Edenred Benefit Online platform is available to you, such as medical insurance plans for dependents, top-upplans which provide additional medical coverage to the medical insurance plan, medical services plans offered by different providers, dental, gym membership, transportation, private pension programs, personal and professional development, travel, special offers and many more.
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