Product Manager Field Crops

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Employer: ISG Personalmanagement
  • Agriculture
  • Job type: full-time
    Job level: peste 5 years of experience
  • Updated at: 24.03.2021
    Short company description

    INTERNATIONAL SERVICE GROUP PERSONNEL MANAGEMENT (ISGPM) este filiala din Romania a companiei ISG Personnel Management Austria, prezenta in Romania din 1999. Reteaua ISG opereaza la nivel international in 24 de tari europene, prin peste 150 de consultanti, traineri si specialisti in resurse umane. ISGPM furnizeaza solutii complete pentru domeniul resurselor umane, serviciile noastre incluzind selectie si recrutare de personal, evaluare de personal prin metoda Assessment Center si prin testare pshihologica, training si dezvoltare de personal sustinute de sesiuni de coaching individual, audit de management, outplacement, payroll, consultanta in management si administrare de personal.


    Qualifications & experience:
    • University degree in Agriculture (with focus on crop management)
    • English language reading, writing, and speaking skills at a professional level.
    • Minimum 5 years of professional experience in the industry or distribution
    • Proven experience in technical marketing in the industry or distribution, e.g. experienced in Technical Marketing of Plant Protection/ Agriculture market inputs
    • Good market knowledge and understanding of Crop Protection/Agriculture market inputs


    Management of the product portfolio
    • Analysis of the product portfolio for the entire product lifecycle, per customer target/segment/ region/each crop
    • Analysing the opportunity of introducing new product in the market or excluding existing products, in order to implement the right product portfolio per segment/region/crop
    • Recommending the price positioning of the existing & the new exclusive products in the market Develop product portfolio business analysis reports
    • Develop, implement & prepare competition reports and recommend future actions regarding the portfolio based on the outcome of internal reports & market research reports: targeted market segments & crops
    • Analysis and identification of market and customer needs as well as product requirements in the Romanian market

    Technical marketing roll out strategy
    • Develop, implement and support the right product- and marketing roll out strategy
    • Develop and communicate the plan for new product launching
    • Develop and communicate a go to market plan for new products: customer target/ segment/crop
    • Develop strategies how we can market for different existing products

    Training & People Management

    • Preparing and organising technical trainings for internal sales force, in respect of crop & products
    • Preparing and organising technical trainings and product presentations for farmers
    • Preparing product presentations for other internal meetings
    • Identifying and communicating technical arguments to support sales for targeted products /farmers
    • Management & coaching direct reports: crop/ technical product managers

    Sales Support

    • Develop the product positioning, marketing message and technical sales arguments for the target customers (develop the storylines)
    • Analysis, develop, implement sales distribution channels
    • Part of the team designing tailor-made portfolios - package solutions, recommendations crop by crop covering all relevant suppliers, design of the “core portfolio”
    • Participating to the development of the commercial policy
    • Submitting supporting tools for Sales Team (Trial Results, Promotion Materials,)

    Technical Support

    • Preparing and organising field trials for exclusive products portfolio
    • Providing technical consultancy to the customers
    • Managing the complaints/ requests coming from the farmers

    Please send your application at: irina.popovici at