PPC Specialist

Introducing Creatopy.com, the efficient and intuitive visual production platform, delivering a well-crafted creative experience for communicators and teams.

We belong to an A-team of creative minds and open hearts, passionate about technology. We care about delivering the best CX, always knocking our clients’ socks off with our intuitive and productive platform.

We put our hearts in creating the best quality designs that always win. Our magic dust is provided by Oradea, the city where our journey started.

At Creatopy, we all embrace these values, so if you think you can find yourself among them, feel free to apply.

Design, communicate, and shine!

Requirements:

Bachelor’s degree in Tech, Marketing, Business or similar field;
In-depth knowledge of paid advertising terms and concepts;
Detailed knowledge of advertising platforms;
The ability to set up and optimize paid search/display campaigns, based on specific goals;
Good knowledge of Google Analytics and the ability to produce and interpret all types of reports (standard and custom) in order to create and optimize campaigns;
Strong writing proficiency and content creation skills (for ads and landing pages);
Analytical skills, critical thinking, the ability to objectively analyze information and make rational decisions based on it;
The ability to receive informed feedback and use it to improve the quality and performance of work;
Strong attention to details;
The ability to easily adapt to new situations;
Research and problem-solving skills;
Excellent time management skills;
Excellent teamwork skills.

Responsibilities:

Participate in implementing effective paid advertising strategies;
Plan, create, and manage PPC campaigns across a variety of advertising channels (Google Ads, Microsoft Ads. Facebook Ads, etc.);
Write engaging and concise ad copy and landing pages to boost conversion rates;
A/B testing ad creatives, setting up audiences, and optimizing for conversions;
Keyword research and management (analyze search terms list, add PPC keywords and negative keywords);
Measure impact and effectiveness of campaigns by reporting on key performance indicators (CTR, conversion rate, cost per lead, etc.), while simultaneously thinking creatively about improvements and strategies to optimize campaigns;
Review competition strategies, strengths, and opportunities;
Stay up-to-date with digital marketing trends and potential new channels and strategies to keep the company ahead, including updates to social media marketing, attribution, search and display advertising.