Digital Content Specialist

British American Tobacco is a leading tobacco group, with brands sold in more than 200 markets. We employ more than 57,000 people and, with over 200 brands in our portfolio, we make the cigarette chosen by one in eight of the world’s one billion adult smokers. We hold robust market positions in each of our four regions – Americas; Asia-Pacific; Eastern Europe, Middle East and Africa; and Western Europe – and we are leaders in more than 60 markets.

Job purpose and key deliverables:

The Digital Marketing Content Specialist is part of the Social Media Team. This team focuses on delivering a flawless and cohesive execution of the communication strategy, in line with the brand objectives. This role spans over all flows and digital touchpoints, from drafting a compelling content marketing strategy together with the brand teams, as well as planning, managing the creation process, executing and reporting the results.

Essential requirements:

At least 3 years of experience in marketing, media relations, integrated communications, agency or PR;
Strong experience in digital media and social media platforms;
Knowledge of both current and emerging global platforms including but not limited to Instagram, Facebook, YouTube;
Bachelor’s degree;
Outstanding verbal and written communication skills, fluency in Romanian and English (both oral and written);
Strong creative skills, supported by analytical skills;
Computer proficiency (PowerPoint, Excel);
Flexible and collaborative, team first, proactive attitude;
Ability to build winning strategies and execute flawlessly;

Key responsibilities:

Works on the digital content strategy according to business objectives of BAT and proposes both campaign-based content plan, as well as special executions;
Is in charge with the execution of the digital content plan;
Coordinates the deployment of content across digital platforms (SM, ECOM, CRM);
Has good knowledge of all campaign related digital assets;
Manages the creation process with agencies or other third-party suppliers, delivering the digital assets;
Reports on a monthly basis and looks for ways to optimize the content;
Tests different kinds of content, constantly looking for optimization solutions;
Is insights oriented and constantly seeds ideas inside and outside the digital team;
Performs assignments as allocated by direct manager within own area of responsibility as to contribute to the department results;