Digital Marketing Specialist

Bit Soft e o poveste de succes 100% românească, lider de piață, cu aspirații mari și în afara granițelor, fiind prezentă și în Ungaria.
Suntem o echipă creativă, formată din profesioniști în livrarea de soluții adaptate nevoilor clienților noștri, fie că vorbim despre softuri de gestiune hotelieră și restaurant, de sisteme POS, sisteme takeaway și delivery, aplicații mobile sau kioskuri pentru comandă.
Mereu aproape de client prin consultanță gratuită și asistență dedicată 24/7.
Acum 27 de ani am pornit la drum din pasiune pentru industria ospitalității. În misiunea noastră de a digitaliza HoReCa s-au alăturat 1100+ restaurante și 570+ hoteluri.
Printre clientii nostri se numara KFC, Pizza Hut, City Grill, Starbucks, Radisson, JW Marriott, Ramada.

We will trust you with:

Taking responsibility, working independently as well as collaboratively or cooperatively with our teams
Developing and executing traffic, conversion and site performance strategies for Bit Soft and the B2B social media channels
Overseeing global paid search and display advertising marketing channels
Optimizing account performance through analytics, testing, and experimentation
Adjusting spending levels and marketing tactics as necessary to maintain a balanced budget and reporting on the performance of all digital marketing campaigns

Your expertise includes:

Proven experience as Digital Marketing Specialist or similar role (3-4 years at least)
Excellent understanding of digital marketing concepts and best practices
Confidence and experience in working independently with SEM tools, website optimization, Google marketing and analytics tools, as well as paid search bidding platform (2-3 years)
professional certification is a plus

Formulation and implementation of strategies to build a lasting digital connection with consumers
Monitor the ongoing company presence on social media (Facebook, Instagram etc.) and plan future campaigns
Launch optimized online adverts through Google Adwords, Business Manager etc. to increase company and brand awareness
Planning digital marketing campaigns, including web, SEO, email, social media and display advertising
Prepare online newsletters and promotional emails and organize their distribution through various channels
Maintaining our social media presence across all digital channels
Measuring and reporting on the performance of all digital marketing campaigns using Web analytics tools (Google Analytics, Google Search Console, etc)
Acquire insight in online marketing trends and keep strategies up to date.
Provides support to internal departments related to content related visuals for job ads, employer branding, internal communication

What's in it for you:

Great team
Meal tickets, Bookster subscription, massage at work, performance bonuses
Training for top software solutions
Exposure to global and local customers in hospitality industry
Entrepreneurial and flexible organizational culture