Digital Media Buyer
Dynata is one of the world’s leading single providers of first-party data contributed by people who opt-into member-based panels that the company manages and maintains. With a reach that encompasses 60+ million people globally and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around this core asset to bring the voice of the individual to the entire marketing spectrum, from market research to marketing and advertising. Dynata serves nearly 6,000 market research agencies, media and advertising agencies, consulting & investment firms and healthcare and corporate customers in the North America, South America, Europe, and Asia-Pacific. For more information, go to Dynata.comRequirements
Are you creative and analytical minded with an interest in campaign optimization? We’re looking for an enthusiastic media buyer to join our Digital Acquisition Team allocating the placements and negotiation of our digital advertising. Working with our dedicated team in EMEA you’d be accountable for a set of markets to grow our online and mobile panels. You will be responsible for prospecting new partner relationships while managing the performance and optimization of multiple digital media campaigns, as well as being proactive in testing new media digital trends to advance our product to be unique and diverse.
SKILLS AND ATTRIBUTES:
Negotiation and account management experience.
Performance marketing campaign management and optimisation.
Expertise of affiliate tracking software such as HasOffers, Google Analytics.
Effective AdWords and social media campaign management.
Strong communication skills and ability to think analytically.
Knowledge of digital marketing and customer engagement tactics.
Competence to multitask and manage time effectively in a global team environment.
Ability to adapt and stay on top of trends within the digital space.
Market Research background a plus.
Contact media representatives, establish a rapport to enable the ability to negotiate on media advertising to grow our online and mobile panels.
Track delivery of KPIs to ensure campaigns meet the overall team’s goals.
Source new influencer and publisher relationships that will grow the proprietary affiliate network.
Be analytical for optimisation of campaigns directly with affiliate partners.
Think creatively to enhance our media advertising and the conversion funnel.
Analyse market trends, campaign data and clearly communicate performance and budget recommendations to management.