Marketing Specialist

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Employer: Doka
  • Marketing
  • Public Relations
  • Sales
  • Job type: full-time
    Job level: 1 - 5 years of experience
  • Updated at: 24.12.2019
    Short company description


    In order to achieve the best results in this position, the desired skills and experience are the following:

    A. Education
    Marketing focus, preferably academic level
    Excellent command of English language

    B. Experience
    3 year + relevant working experience in Marketing and or Sales area
    Thorough understanding of the market structure and factors that influence demand,
    profitability and innovation
    Commercial and basic technical understanding of the products and their applications
    Thorough strategic understanding of target groups in respective markets
    Excellent presentation and project management skills

    C. Personal Social skills
    Excellent communication skills
    Effective interpersonal relationship skills
    Effective coaching and feedback skills
    Intercultural experience would be an advantage
    Sets direction, engages and inspires people
    Develop an effective and good network internally and externally
    Conceptual and analytical thinking
    Creativity, commercial awareness, customer orientation, assertiveness
    Pro-activity, detail oriented, solution oriented, can-do attitude


    Main responsibilities:

     Support and contribution to country strategy
     Oversees the MA budget within hisher country
     Ensures brand compliance for hisher country according to Corporate brand manual
     Gathers and provides sales feedback on hisher market insights

    Operational tasks:

    Products and Services
     Campaign Management:
    o Ensures implementation of campaigns and programs for hisher country together with CPM
    o Provides feedback on countrycustomer specific needs
     Ensures successful product launches in close collaboration with HoSPM
     Ensure production of leaflets, brochurescatalogues according to Corporate masters
     Organizes photo shootings and site visits
     Visits sites himherself for branding, interviewing or taking fotos
     Ensures together with CPM that offer texts are available
     Ensures together with CPM that regional reference lists of key-sites are available
     Manages Google Ads campaigns
    Planning Budget
     Drives Marketing Plans (Yearly MA Plan, 3 year MA Plan) for herhis country
     Develops budget proposal for Marketing in hisher country
     Monitors MarComm expenses versus budget
     Ensures brand compliance for hisher country according to Corporate brand manual
     Enhances positioning of the DOKA brand in hisher country
    Market Intelligence
     Active monitoring of trends and customer needs
     Provides input on market studies and customer insights
     Drives competitor observation and ensures feedback to RMM
     Provides input to RMM for media monitoring in hisher country
    Trade ShowsFairsEvents
     Provides information and data to RMM
     Draws up a yearly local Trade Show Calendar
     Actively involves himherself in local conferences tradeshows etc.
     Organizes local customer events and trainings
     Ensures regular sending out of PR
     Advertises in local press (online and print) according to Corporate guidelines
     Organizes press conferences in close co-operation with RMM
     Drives different prints (e.g. Doka Xpress, Doka Report, Reference Job sites) for hisher country
    Digital Media
     Maintains and updates country website in collaboration with RMM
     Maintains and updates local Social Media pages (LinkedIn, Facebook, etc.)
    Best Practice Sharing
     Provides input to RMM, Marketing and PLM

    Other info

    We offer:

    The opportunity to work for a growing global formwork solutions company
    Great work culture, based on understanding and developing the employees
    Diverse and dynamic team work environment
    Great benefits package (meal tickets, health subion, transportation and annual bonus)
    Teambuilding events twice a year, in attractive locations