Marketing Specialist

In order to achieve the best results in this position, the desired skills and experience are the following:

A. Education
Marketing focus, preferably academic level
Excellent command of English language

B. Experience
3 year + relevant working experience in Marketing and or Sales area
Thorough understanding of the market structure and factors that influence demand,
profitability and innovation
Commercial and basic technical understanding of the products and their applications
Thorough strategic understanding of target groups in respective markets
Excellent presentation and project management skills

C. Personal Social skills
Excellent communication skills
Effective interpersonal relationship skills
Effective coaching and feedback skills
Intercultural experience would be an advantage
Sets direction, engages and inspires people
Develop an effective and good network internally and externally
Conceptual and analytical thinking
Creativity, commercial awareness, customer orientation, assertiveness
Pro-activity, detail oriented, solution oriented, can-do attitude

Main responsibilities:

 Support and contribution to country strategy
 Oversees the MA budget within hisher country
 Ensures brand compliance for hisher country according to Corporate brand manual
 Gathers and provides sales feedback on hisher market insights

Operational tasks:

Products and Services
 Campaign Management:
o Ensures implementation of campaigns and programs for hisher country together with CPM
o Provides feedback on countrycustomer specific needs
 Ensures successful product launches in close collaboration with HoSPM
 Ensure production of leaflets, brochurescatalogues according to Corporate masters
 Organizes photo shootings and site visits
 Visits sites himherself for branding, interviewing or taking fotos
 Ensures together with CPM that offer texts are available
 Ensures together with CPM that regional reference lists of key-sites are available
 Manages Google Ads campaigns
Planning Budget
 Drives Marketing Plans (Yearly MA Plan, 3 year MA Plan) for herhis country
 Develops budget proposal for Marketing in hisher country
 Monitors MarComm expenses versus budget
CICD
 Ensures brand compliance for hisher country according to Corporate brand manual
 Enhances positioning of the DOKA brand in hisher country
Market Intelligence
 Active monitoring of trends and customer needs
 Provides input on market studies and customer insights
 Drives competitor observation and ensures feedback to RMM
 Provides input to RMM for media monitoring in hisher country
Trade ShowsFairsEvents
 Provides information and data to RMM
 Draws up a yearly local Trade Show Calendar
 Actively involves himherself in local conferences tradeshows etc.
 Organizes local customer events and trainings
PR
 Ensures regular sending out of PR
 Advertises in local press (online and print) according to Corporate guidelines
 Organizes press conferences in close co-operation with RMM
 Drives different prints (e.g. Doka Xpress, Doka Report, Reference Job sites) for hisher country
Digital Media
 Maintains and updates country website in collaboration with RMM
 Maintains and updates local Social Media pages (LinkedIn, Facebook, etc.)
Best Practice Sharing
 Provides input to RMM, Marketing and PLM

We offer:

The opportunity to work for a growing global formwork solutions company
Great work culture, based on understanding and developing the employees
Diverse and dynamic team work environment
Great benefits package (meal tickets, health subion, transportation and annual bonus)
Teambuilding events twice a year, in attractive locations