CRM Specialist

METRO is a championing Independent Business. For the fourth consecutive year, we are certified as "Top Employer 2024", a certification that places us in the top of the best employers in Romania and Europe. As an international leader in wholesale and METRO's largest sales line, we are passionate about supporting the growth of over 24 million customers, which means 24 million different challenges, ambitions and dreams. We are more than just a supplier; we are trusted relationship builders who understand and anticipate our customers' needs. We have unique food expertise, an outstanding global perspective and decades of experience to ensure they have the best products, services and technologies to succeed. Our team is focused on success, so we look confidently to the future. Our global employer branding campaign "Shape the M" is a recognition of the contribution each METRO Romania employee makes to the success of the company.

Desired Skills & Experience:

• Bachelor`s degree, post-graduate is nice to have;
• Minimum 3 years in similar position;
• English advanced;
• Absolute comfort with numbers and large volumes of data;
• Advanced skills Microsoft Excel, PowerPoint and SQL
• Statistical software’s like SPSS,R, SAS, Python nice to have
• Logical thinking ability, with problem-solving skills, detail-oriented, hands-on, meticulous
• Proactive in identifying issues and ownership to resolve them
• Ability to work independently and also function as a team player, in order to meet internal deadlines
• Capable of working in a dynamic environment, handling multiple projects, meeting deadlines, able to prioritize appropriately and respond to issues quickly and creatively with an open and positive attitude.

Key Areas of Responsibility:

• Build and execution of CRM campaigns via our marketing platform.
• Lead CRM reporting and overall performance on a weekly, monthly and ad-hoc basis;
• Use knowledge gained through analysis to optimize and improve CRM initiatives
• Planning and delivering CRM strategies across the company encouraging customer retention /reactivation and customer loyalty.
• Customer Journey Mapping analyzing touch points with the organization and maximizing commercial opportunities.
• Working closely with all departments to ensure the CRM works effectively for all aspects of the company.
• Monitor and maximize customer lifetime value strategies ensuring maximum profitability.
• Ensuring the database is segmented effectively for targeted marketing activities.
• Lead Generation and Lead Management