PPC Specialist
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Employer: | Catalyst Solutions |
Domain: |
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Job type: | full-time |
Job level: | 1 - 5 years of experience |
Location: |
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Updated at: | 27.01.2019 |
Remote work: | On-site |
We are looking for a new colleague in our team. Come and join us!
Catalyst Solutions is a full-service company with 12 years of experience in recruitment, talent attraction and employer branding. We have the privilege of working with some of the most well-known companies in the world: IBM, Oracle, Microsoft, Deloitte, EY Romania, Vodafone.
Requirements:
- 3+ years of experience in running and optimizing PPC campaigns in the Google ecosystem (AdWords,Remarketing, Display, Gmail Ads, Youtube) Facebook and Linkedin;
- Proven capabilities around audience segmentation and targeted messaging;
- Excellent verbal and written communication skills (advanced English);
- Good knowledge of search engine optimization (SEO), social advertising, and web usability;
- Knowledge about HR systems & recruitment would be nice :)
- Basic HTML, CSS, Photoshop, Illustrator are nice to have, good skills would be a strong advantage;
Responsibilities:
- Manage PPC campaigns: Google Adwords, Display & Remarketing, Facebook and Linkedin campaigns;
- Work closely with the project managers on online campaigns and advise on best channels to use for each project;
- Monitor, analyze and optimize campaign performance data to improve conversion rates, decrease CPA, increase ROI, and reach the campaigns objectives;
- Monitor and report the performance of all Catalyst Solutions online campaigns using Google Analytics;
- Develop digital promo materials: online banners, newsletters, landing pages, apps etc. involving external providers where needed;
- Create relevant landing pages that will support campaigns and maximize engagement with candidates & employers;
- Initiate and explore new partnership opportunities for online campaigns;
- Support project managers in order to improve the social media presence for our projects;
- Increase the level of skills for digital marketing across all team members (clases, tutorials);
- Develop a “digital profile” of target segments where they are, how they interact in order to increase conversions.
Looking forward to meeting you!
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