Digital Marketing Specialist- web master (Turkish Speaker)

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

• 3 - 5 years of digital marketing, with focus on inbound web marketing
• Strong understanding of the web information architecture principles- working experience with Content Management Systems (Drupal is a plus)
• Strong understanding and experience on SEO practices and tools (Brightedge is a plus)
• Up-to-date with the latest trends and best practices in SEO and measurement
• Deep digital analytics skills - ability to understand what drives traffic, what good quality traffic looks like and what to do to improve (IBM Digital Analytics, Hotjar would be a plus)
• Strong attention to detail, analytical and takes initiative to improve performance
• Agile methodology practitioner
• Strong communication skills – will be required to work with fellow web managers, as well as the extended web optimization team.
• Presentation skills are a plus

• Maintain local web architecture: deploy new pages & updates, plan and implement clean-up & redirects
• Ensures compliance with Web presence guidelines and he/she is responsible for the integrity of local footprint, on the assigned markets
• Maintains accurate tagging and tracking hygiene of the pages for the assigned markets
• Teams with web producers to ensure quality of local linkage, contact module, live chat functionalities
• Localizes pages and deploys local content
• Localize SEO strategy from the US and adapt it to local markets. Implement, test it, optimize it continuously.
• Collaborates with extended digital team to optimize content and navigation for maximum visibility and ranking in all search engines.
• Accountable for organic visits and ensuring specific audiences reach pages relevant to them