eCommerce Marketing Manager

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Employer: Honeywell
Domain:
  • Internet - eCommerce
  • Marketing
  • Job type: full-time
    Job level: 1 - 5 years of experience
    Location:
  • BUCHAREST
  • Updated at: 28.04.2015
    Remote work: On-site
    Short company description

    Honeywell is a Fortune 100 company that invents and manufactures technologies to address tough challenges linked to global macro trends such as safety, security, and energy. With approximately 122,000 employees worldwide, including more than 19,000 engineers and scientists, we have an unrelenting focus on quality, delivery, value, and technology in everything we make and do.

    Requirements

    • Extensive experience in B2B eCommerce
    • Bachelor’s degree (preferably in Marketing)
    • 3 years experience in email order/ on-line selling environment.
    • Analytical and numerate skills
    • Site development of eCommerce and branding knowledge
    • Knowledge of industry standards and requirements
    • IT skills in SAP, MS Office, analytics (Google)
    • Fluent English
    • Considered an advantage to have experience with SEO, PPC, HTML, image software (Photoshop, Illustrator etc)

    Responsibilities

    Honeywell is the leader in gas detection, fire systems, personal protective equipment, building controls, home comfort and security, and scanning and mobility. Our products and solutions give customers the ability to capture more and better data faster and across a wireless landscape, improve productivity, safety, and security, drive better decision making, and reduce costs.

    We are at work in 150 million homes, 10 million buildings, 5,000 industrial facilities, and hundreds of gas and electric utilities worldwide.

    Bring your passion to a fast paced and professional work atmosphere. Successful candidate will be responsible for the development and execution of the eCommerce marketing activities. If you feel that you can meet our requirements and would be interested in a career with Honeywell Safety Products, we encourage you to submit your resume.

    For our office in Bucharest, we are hiring a Hybris eCommerce Marketing Manager:

    Position Responsibilities:
    • Develop and implement the global strategy for the development and the management of the online business both for the brand and the e-commerce.
    • Responsible for the development and performance of the online business, working with key people within the organization (Marcom, Sales, RPGM, Product Manager, IT, end users support).
    • Development and execution of the online marketing activities to drive the business. Allocation and presentation of merchandise within the e commerce site.
    • Budget management including all creative costs.
    • Overseeing product offer and merchandising ensuring sales are maximized and content delivered effectively.
    • Produce revenue, unit and gross profit and operating cost targets annual budget.
    • Prepare and execute planning calendar for each season, promotions and mailer campaigns.
    • Developing and managing digital marketing campaigns
    • Set KPI benchmarks from analytics and competitive analysis.
    • Regularly review customers’ journey through the site, recommending adjustments in order to enhance conversion rates.
    • Ensure all the information copy, product and non product, is current and accurate.
    • Manage and monitor orders and sales.
    • Track traffic and sales performance throughout the whole website amending where necessary to increase sales.
    • Analyze customer demographics and purchasing behavior to monitor trends and future sales growth
    • Monitor monthly accounts, analyzing and reporting on variances, ensuring all costs are controlled to budget levels
    • Regularly review competitive websites in terms of product range, marketing initiatives, and functionality and customer offerings (delivery costs/lead-times, packaging etc).
    Merchandising:
    • In coordination with people within the organization, integrate new products and produce copy for product description and prices, ensuring all details are correct.
    • Monitor sales, stock and gross margin report by division and product group.
    Marketing:
    • Explore opportunities to increase traffic to website through paid and unpaid initiatives while adhering to brand values.
    • Prepare and write copy for all mailer campaigns in conjunction with collaboration with Marcom team
    • Report on KPIs and other issues and take remedial action where necessary:
    • Sales, gross margin, traffic, bounce/abandon rate, visitors /country, conversion, ATV, number of baskets, stock cover
    We offer:
    • Competitive base salary
    • Comprehensive benefits plan
    • Training and ongoing support
    • Experienced management staff
    • Professional work environment
    • Many opportunities for advancement

    Want to learn more? Visit our career website: www.careersathoneywell.com Channel: http://www.youtube.com/watch?v=CcMf_TFS0kA http://www.youtube.com/watch?v=Tj8Jr2USl4M

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