Senior Content Designer

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Required Technical and Professional Expertise
• Proven experience as a UX and/or content designer with a strong portfolio showcasing your design work in various interactive media platforms.
• Extensive experience in content strategy development and execution.
• Strong leadership, and team and project management skills.
• Proficiency in using Figma, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects), content management systems, SEO tools, Google Analytics, and other relevant software.
• Exceptional understanding of brand consistency and the ability to adapt voice and tone for specific audiences.
• Deep understanding of user experience and human-centered design.
• Strong understanding of usability principles, information architecture, and human-centered design.
• Familiarity with responsive design principles and mobile-first design methodologies
• Strong understanding of design principles, color theory, and typography.
• Experience working with design systems and the learning agility to quickly gain mastery over the IBM Design system, Carbon design system as well as IBM Branding guidelines and UI best practices.
• Knowledge of web accessibility standards (WCAG) and best practices.
• Basic knowledge of HTML and CSS.
• Proven experience as a UX and/or content designer with a strong portfolio showcasing your design work in various interactive media platforms.
• Extensive experience in content strategy development and execution.
• Strong leadership, and team and project management skills.
• Proficiency in using Figma, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects), content management systems, SEO tools, Google Analytics, and other relevant software.
• Exceptional understanding of brand consistency and the ability to adapt voice and tone for specific audiences.
• Deep understanding of user experience and human-centered design.
• Strong understanding of usability principles, information architecture, and human-centered design.
• Familiarity with responsive design principles and mobile-first design methodologies
• Strong understanding of design principles, color theory, and typography.
• Experience working with design systems and the learning agility to quickly gain mastery over the IBM Design system, Carbon design system as well as IBM Branding guidelines and UI best practices.
• Knowledge of web accessibility standards (WCAG) and best practices.
• Basic knowledge of HTML and CSS.

Preferred Technical and Professional Expertise
• Experience working with Carbon design system, Adobe Experience Managet (AEM), and Adobe Target.

Your Role and Responsibilities

You must bring a strong technical background, a collaborative attitude, and the ability to think strategically and holistically. You will work collaboratively to ensure cohesive, on-brand and human-centered designs across digital platforms while leading the growth and capabilities of the content design team. You’ll partner closely with cross-functional teams to craft compelling digital content across various interactive content for various media platforms, as well as managing and coaching designers and stakeholders, incorporating user research feedback into content creation and design strategies, and continuously ensure quality content and web performance across platforms.

• Define and drive UX and content design strategy for IBM.com while meeting business objectives and user needs.
• Manage design projects, including setting goals, scheduling, and other project management tasks.
• Craft and iterate various types of high-quality digital content, including blog posts, articles, web copy and visuals, social media, and more.
• Work closely with creative director, UX designers, stakeholders, and web developers to ensure seamless user experiences across digital platforms.
• Collaborate closely with cross-functional teams to ensure consistency of brand messaging and visual design in alignment with IBM’s brand standards.
• Coach junior content designers to ensure their work meets IBM’s brand standards and style guidelines, such as Carbon design system and IBM’s Design Language.
• Analyze performance metrics to measure content effectiveness using data insights to continually refine content strategies and drive engagement.
• Conduct thorough research on industry trends, user experience, and emerging technologies including generative AI to stay ahead of the curve and incorporate findings into design strategies.
• Review and updating SEO strategies and applying them to content creation in order to expand reach.
• Stay up to date with industry trends to understand audience needs and iterate content design appropriately.
• Work closely with design team to implement IBM Carbon Design System in all solutions.

Submission of Portfolio in your resume is highly recommended
This is a Hybrid role, attendance to the office will be required only 3 times peer week

Key Job Details

Role: Senior Content Designer
Location: Bucharest, RO
Category: Enterprise Operations
Employment Type: Full-Time
Travel Required: No Travel
Contract Type: Regular
Company: (0112) IBM Romania Srl
Req ID: 690562BR

• Medical subscription
• Trainings
• Courses
• Certifications
• Bookster subscription
• Remote work allowance / Utilities reimbursement
• Discount for company products / discount for services of partner companies
• Extra days off
• Flexible work schedule
• Laptop