Brand Manager – Bucharest

Grupo Bimbo Romania, cea mai mare companie de baking din lume, prezenta in 34 de tari, detine din anul 2023 masterbrandul Vel Pitar pe piata din Romania. Misiunea globala a companiei este aceea de a "hrani o lume mai buna", printr-un portofoliu de produse nutrivite si delicioase, ce raspund nevoilor consumatorilor, crescute sub branduri apreciate cu ajutorul unei echipe valoroase de peste 148,000 de oameni in jurul lumii.

VelPitar este lider pe piata romaneasca a produselor de panificatie si un jucator important in domeniul specialitatilor de cofetarie si patiserie, biscuiti si produse de morarit. Vel Pitar detine mai mult de 20% din piata de paine feliata din Romania, iar oferta de produse se regaseste zilnic pe masa a peste 1.500.000 de romani.

What you bring
• Consumer oriented mindset and ability to translate consumer insights into exciting initiatives.
• Curiosity and ability to identify market opportunity by observing the market, competition, trends
• Excellent verbal and written communication skills, ability to develop ideas into convincing presentations.
• Strong ability to analyze consumer and financial data to generate plans and brand activation that will strengthen key brand indicators and translate into sales and profits.
• Ability to thrive managing diverse projects simultaneously, with a proactive style and hands-on approach.
• Previous experience in FMCG is required (product development, packaging, advertising and promotions, pricing etc.).
• Creative person, good abilities of analysis and synthesis, problem-solving skills.
• Fluency in English (written and spoken).
• Proficient computer skills (PowerPoint, Excel, Word).

What you will do
• Contribute to the development of short-term category plans (Annual Commercial Plan) with the Category Manager
• Monitors the performance of the category compared to the established objectives and proposes corrective / incentive actions for improvement to the Category Manager.
• Participates in the evaluation of innovation opportunities in the category and contributes to the development of innovation initiatives based on clear consumer insights and respecting internal procedures
• Coordinates packaging design and artwork for assigned projects respecting internal regulations and legislation in force in close connection and approves with Managers encharge
• Initiates all trademark registration / protection procedures by collaborating with Central Legal
• Monitors the implementation of the pricing strategy for the category he is responsible for and of the competitive brands
• Monitors the budget established for the assigned category, follows the recording of expenses according to the company procedure, ensuring that the expenditure budget is maintained within the established limits and informs the direct superior of any deviation.
• Analysis of competition and proposal of directions for increasing sales and turnover of the brands he is responsible for;
• Performs regular market visits.

• Performance bonus
• Annual bonus
• Special events bonus (ex: Easter, Christmas)
• Medical subscription
• Private pension
• Trainings
• Courses
• Bookster subscription
• Transport cost reimbursement
• Extra days off
• Laptop
• Mobile phone
• Fun / Relax Area
• Meal vouchers
• Holiday vouchers