Programmatic Specialist

La PRO TV, îi inspirăm pe români să fie mai buni prin divertisment și informații de calitate. Oferim telespectatorilor noștri zilnic, de luni până duminică, știri obiective (Știrile PRO TV), divertisment de top (emisiuni cunoscute precum Românii au talent și Masked Singer), seriale locale (Las Fierbinți, cel mai urmărit serial românesc pentru 18 sezoane la rând), blockbuster-uri și premiere.

Ca companie, apreciem inovația, parteneriatul, pozitivitatea, onestitatea, responsabilitatea și antreprenoriatul. Dacă împărtășiți aceleași valori, așteptăm cu nerăbdare să vă întâlnim!

Facem parte din Central European Media Enterprises Ltd., o companie de media și divertisment care continuă să desfășoare activități de conducere în principal pe patru piețe din Europa Centrală și de Est: Bulgaria, Republica Cehă, România și Slovacia Republică.

5+ years of experience working in digital media preferred– Publisher or Agency experience in Operations;
Strong troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a fast-paced environment;
Solid experience with Google Ad Manager and/or other Google Marketing Platform products;
Solid experience in Publisher side ad technology platforms – (Ad Server, OMS, DMP, SSP);
Minimum experience in Analytics tools.

Interpret data, analyze results using statistical techniques, and provide report, insight, strategy, and dashboard related to advertising and content;
Develop, forecast, plan and manage key metrics of business performance;
Preparing daily dashboard for advertising sales team and content teams;
Formulating conclusions and recommendations to support product and business decisions;
Partner with key stakeholders from content, VOD and advertising teams to support the data driven decision-making;
Develop and implement revenue models for all programmatic ad products covering inventory from all CME countries;
Analyze Programmatic CPM, impression and revenue delivery trend across all channels, partners, platforms, devices, and ad types;
Continuously research Programmatic market shifts to understand the latest trends on Programmatic spending by different verticals and advertisers;
Analyze bid CPM to help determine different buyers behavior across direct and indirect channels and their demand for certain inventory segments;
Establish an effective bridge between Programmatic and Traffic, focusing on operational communication, documentation, and workflow.

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