Brand Manager – FMCG

ABC Human Capital este urmarea fireasca a experientei castigate de fondatorul companiei, in acest domeniu vast, complex, provocator, in continua miscare si schimbare al resurselor umane.
Anul 2005 a reprezentat momentul concretizarii unui ideal: fondarea unei agentii de recrutare si executive search ce pune la dispozitia clientilor sai atat consultanta in recrutare si headhunting, precum si intreaga gama de servicii aferente capitalului uman.
Adaptam cu succes noile tendinte din domeniul Resurselor Umane si utilizam creativ oportunitatile pe care le ofera mediul economic pentru atingerea target-urilor comerciale si de comunicare ale partenerilor nostri.
Activitatea noastra se traduce in solutii inteligente bazate pe baze de date complete si complexe, aplicatii web, portaluri de informare si socializare, baterii de teste concepute si implementate impreuna cu fiecare dintre parteneri, campanii de marketing online si headhunting.

Education
▪ University Degree

PC Skills
▪ Microsoft Office (Excel, Power Point, Word)

Languages
▪ English, both written and spoken;

Experience
▪ At least 2 – 3 years of experience in a similar position or as a Marketing Executive/Specialist (preferably FMCG)

ABOUT THE ROLE:
Reporting to the Senior Brand Manager he/she will work closely with other members of the marketing team, sales team, research & development, and production departments on key strategic projects from idea generation and concept development to budget management, product and pack design, creative processes, brand and market positioning, team and stakeholder engagement and post evaluations.

THE MAIN RESPONSIBILITIES WILL INCLUDE:
• Contributes to the development of the local brand strategy and annual marketing plan.
• Participates in marketing research activities for the assigned brand (market research, consumer behavior, retail audit, brand awareness studies, etc.).
• Participates in the development of briefs for the agencies for all projects of the assigned brand (communication campaigns, promotional materials, promotions, events).
• Actively participates in all communication campaigns (TV, radio, press, online, etc.) for the assigned brand - follows up on communication schedules, the accuracy of messages, timely transmission of specific communication materials to media channels.
• Collaborates with Trade Marketing department for the selection and production of POS materials for the assigned brand and participates in the implementation of promotional activities (national promotions, price reductions, promotional packages, etc.)
• Actively participates in all activities related to new product launches (product testing, packaging selection, packaging design, pricing proposals, ATL and BTL activities, POSM, and PR activities)
• Actively participates in all projects related to packaging design for products that are part of the product portfolio of the assigned brand: declining an approved packaging design on other sizes of packaging, making multipack packaging, packaging modifications in case of legislative changes.