Senior Digital Marketing Specialist, Global Nurture Campaigns

Employer: Oracle
Domain:
  • IT Software
  • Marketing
  • Job type: full-time
    Job level: 1 - 5 years of experience
    Location:
  • BUCHAREST
  • Updated at: 24.01.2022
    Short company description

    Oracle, a global provider of enterprise cloud computing, empowers businesses of all sizes on their digital transformation journey. With 430,000 customers in 175 countries, Oracle provides leading-edge capabilities in Software as a Service, Platform as a Service, Infrastructure as a Service, and Data as a Service.
    Our mission is to transform our world for the better through innovative technologies.

    Requirements

    Big things are happening here at Oracle, and we’re looking for outstanding individuals who are ready to explore a career in Marketing for one of the world’s largest B2B technology companies. Our mission is to help people see data in new ways, discover insights, and unlock endless possibilities – and we want you to join us and be part of our exciting journey.

    Oracle Marketing is a diverse organization that covers all disciplines within marketing, including advertising, analyst relations, brand and creative, campaigns, corporate marketing, customer engagement programs, events management, public relations, and social and digital media. So, whether you have an eye for design, a passion for using social platforms to drive awareness, or an interest in the modern marketing transformation, there’s a role for you!

    The below opening is for a Senior Digital Marketing Specialist for Global Nurture Campaigns.

    Ideal candidate:

    You have database marketing skills, you know how to segment data, and can craft offers that appeal at different stages of the sales and marketing funnel.
    You have a good understanding of the lead and sales lifecycle, and have ideas on how to convert prospects.
    You are a combination of technical, creative and process-oriented mind.
    You have analytical tendencies with a natural curiosity to measure, test, learn, and iterate to get the best results possible.
    You are at ease with new applications / tools.
    You have the ability to work to tight deadlines and prioritize workload.
    You are a strategic thinker who can identify improvement points and proactively propose ideas / new options to the manager.
    You are a natural networker and communicator with the ability to build and maintain a strong network with various requesters, projects contributors and teams.

    COMPETENCIES & QUALIFICATIONS:

    Knowledge of marketing automation concepts and best practices
    Preferably, previous experience working in Eloqua marketing automation and segmentation
    Excellent command of English language and written and verbal communication skills
    Excellent ability to analyze data and interpret the “story” or actions.
    Very strong attention to detail
    Strengths in technical (marketing automation program structure) and creative skills (email copy, content topics)

    Responsibilities

    RESPONSIBILITIES:

    Work across a dynamic ecosystem of stakeholders to help define, develop, and implement nurture campaign strategies.
    Provide hands-on support, produce assets, build programs and offer customized consulting services for global nurture campaigns.
    Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
    Analyze and understand segments and profiles.
    Understand and evaluate campaign metrics, distribute campaign performance to the marketing teams and provide recommendations back to the business.
    Dive deep into data with reports and dashboards to provide visibility into campaign results, and effectiveness.
    Analyze and identify possible connections with other tools across the marketing stack.
    Understand how best to leverage technologies to help lead nurturing programs.
    Test and optimize messaging, offers and online experiences to drive the greatest conversion rates.
    Ensure business objectives are achieved by focusing on best practices and process improvements.
    Provide clear and concise documentation for stakeholder teams that outline strategy, tactics, goals, and performance for campaigns.


    As part of Oracle's employment process candidates will be required to successfully complete a pre-employment screening process. This will involve identity and employment verification, professional references, education verification and professional qualifications and memberships (if applicable).