Business Analyst Salesforce Marketing

About Inetum, Positive digital flow:

Inetum is an IT services company that provides digital services and solutions and a global group that helps companies and institutions to get the most out of digital flow. The Inetum group is committed towards all these players to innovate, continue to adapt and stay ahead. With its multi-expert profile, Inetum offers its clients a unique combination of proximity, a sectorial organization and solutions of industrial quality. Operating in more than 26 countries, the Group has nearly 27,000 employees and in 2020 generated revenues of €1,965 billion.

Inetum Romania is an important player in the IT services and solutions market in our country, with over 15 years of activity. It is a stable, growing and profitable company with over 500 employees who provides IT consulting services, infrastructure and software development assistance, digital services implementation and support.

In an Agile format, our teams work on cloud initiatives, application development, business intelligence, automation and digitalization projects that contribute to the profit and evolution of our clients. The diversity of our projects offers team members the opportunity for learning and growth. The company had a turnover of 20 million EURO in 2021.

• Bachelor's degree in related field required
• Minimum three years' experience of business analyst experience and at least two years of experience in Salesforce Marketing
• Experience with various salesforce modules including: Datorama and Proof Planner
• Hands on experience with Marketing Cloud is a must
• Scrum or Agile methodology experience is a must
• Scrum Master experience is nice to have
• SFDC Certifications are nice to have
• Competency in gathering and documenting business requirements
• Excellent verbal and written communication skills and the ability to interact professionally with a diverse group, executives, managers, and SME
• Experience conducting/facilitating stakeholder workshops
• Client friendliness with the ability to build and maintain trusting and value-added client relationships
• Ability to work independently and in fast-paced environment with tight deadlines, with minimal supervision
• Comfortable working within a defined budget

• Understand business and propose the best implementation using the SFMC solution
• Conduct requirements and solution concept workshops
• Facilitate business process analysis and automation discussions
• Guide best practices for security model, mobile deployment strategies, workflow, data validation and analytics
• Provide best practice in specialized processes such as Lead Management, Campaign Management, Lead Defining field mapping for Leads conversion
• Familiar with Marketing processes including Sales analysis, Market share analysis, Expense analysis, and financial analysis
• Conduct analysis of systems specifications and use analysis / diagramming tools to represent business / technical processes.
• Engage with business stakeholders to gather/analyze requirements and map them to solutions that leverage salesforce functionality
• Manage relationships with stakeholders to achieve project goals
• Maintain collaborative relationships with external vendors to achieve project goals
• Participate in the evolution of team best practices, standards and policies
• Stay current with the periodic Salesforce releases
• Be part of a fast paced agile scrum team and participate in planning, documentation, execution, testing, and launch of releases