Business Analyst Salesforce Marketing

Employer: Vauban becomes Inetum
  • Others
  • Banks - Financial Institutions
  • IT Software
  • Job type: full-time
    Job level: 1 - 5 years of experience
  • Updated at: 24.12.2020
    Short company description

    Inetum is an agile IT services company that provides digital services and solutions and a global group that helps companies and institutions to get the most out of digital flow.

    Vauban, the Romanian division of Inetum, is an important player in the IT services and solutions market in our country, with over 13 years of activity. Vauban has over 450 employees who provide, from the service centers in Bucharest, Pitesti and Constanta, IT consulting services, infrastructure and software development services, digital services, solutions for Smart City.


    • Bachelor's degree in related field required
    • Minimum three years' experience of business analyst experience and at least two years of experience in Salesforce Marketing
    • Experience with various salesforce modules including: Datorama and Proof Planner
    • Hands on experience with Marketing Cloud is a must
    • Scrum or Agile methodology experience is a must
    • Scrum Master experience is nice to have
    • SFDC Certifications are nice to have
    • Competency in gathering and documenting business requirements
    • Excellent verbal and written communication skills and the ability to interact professionally with a diverse group, executives, managers, and SME
    • Experience conducting/facilitating stakeholder workshops
    • Client friendliness with the ability to build and maintain trusting and value-added client relationships
    • Ability to work independently and in fast-paced environment with tight deadlines, with minimal supervision
    • Comfortable working within a defined budget


    • Understand business and propose the best implementation using the SFMC solution
    • Conduct requirements and solution concept workshops
    • Facilitate business process analysis and automation discussions
    • Guide best practices for security model, mobile deployment strategies, workflow, data validation and analytics
    • Provide best practice in specialized processes such as Lead Management, Campaign Management, Lead Defining field mapping for Leads conversion
    • Familiar with Marketing processes including Sales analysis, Market share analysis, Expense analysis, and financial analysis
    • Conduct analysis of systems specifications and use analysis / diagramming tools to represent business / technical processes.
    • Engage with business stakeholders to gather/analyze requirements and map them to solutions that leverage salesforce functionality
    • Manage relationships with stakeholders to achieve project goals
    • Maintain collaborative relationships with external vendors to achieve project goals
    • Participate in the evolution of team best practices, standards and policies
    • Stay current with the periodic Salesforce releases
    • Be part of a fast paced agile scrum team and participate in planning, documentation, execution, testing, and launch of releases