Digital Marketing Specialist

Employer: ALTEN Romania
Domain:
  • Internet - eCommerce
  • Marketing
  • Advertising
  • Job type: full-time
    Job level: 1 - 5 years of experience
    Location:
  • BUCHAREST
  • Updated at: 01.12.2020
    Short company description

    ALTEN Romania, part of the international ALTEN Group - with a unique position as Leader in IT & Engineering Consulting, provides support for its clients’ development strategies in the fields of innovation, R&D and IT systems since 1996. The company comprises 2 divisions specialized on its core capabilities: ENGINEERING and IT. These two divisions are: ALTEN TECHNO and ALTEN KEPLER.

    Requirements

    • Bachelor’s degree in Marketing/Communication
    • 3 years paid media campaign experience with Google AdWords (display, search) with strong focus on B2B
    • Advertising spend management
    • Web analytics and a/b testing
    • Digital marketing for lead generation, channels, sources, best practices and KPI’s
    • Analysis, reporting and forecasting of media campaigns
    • Highly motivated self-starter
    • Excellent skills using PowerPoint
    • Excellent communication and time management skills
    • Attention to detail

    Responsibilities

    • Review and manage paid Google search and display campaigns daily to determine the best strategy
    • Manage and pace Google paid search campaigns and monitor budgets in a day-to-day capacity
    • Write compelling and unique ad copy, and perform keyword analysis and optimizations
    • Constantly monitor and report performance of campaigns, along with providing recommendations for improvements and performance goals daily
    • Write compelling PPT presentations for business development purposes
    • Create, adapt and improve landing pages for paid campaigns purposes