Digital Marketing Specialist

ALTEN Romania, part of the international ALTEN Group - with a unique position as Leader in IT & Engineering Consulting, provides support for its clients’ development strategies in the fields of innovation, R&D and IT systems since 1996. The company comprises 2 divisions specialized on its core capabilities: ENGINEERING and IT. These two divisions are: ALTEN TECHNO and ALTEN IT.

• Bachelor’s degree in Marketing/Communication
• 3 years paid media campaign experience with Google AdWords (display, search) with strong focus on B2B
• Advertising spend management
• Web analytics and a/b testing
• Digital marketing for lead generation, channels, sources, best practices and KPI’s
• Analysis, reporting and forecasting of media campaigns
• Highly motivated self-starter
• Excellent skills using PowerPoint
• Excellent communication and time management skills
• Attention to detail

• Review and manage paid Google search and display campaigns daily to determine the best strategy
• Manage and pace Google paid search campaigns and monitor budgets in a day-to-day capacity
• Write compelling and unique ad copy, and perform keyword analysis and optimizations
• Constantly monitor and report performance of campaigns, along with providing recommendations for improvements and performance goals daily
• Write compelling PPT presentations for business development purposes
• Create, adapt and improve landing pages for paid campaigns purposes