Digital Strategist, Bucharest

Angajator: DARE
Domeniu:
  • Marketing
  • Publicitate - Agentii publicitate
  • Tip job: full-time
    Nivel job: peste 5 ani experienta
    Orase:
  • BUCURESTI
  • Actualizat la: 08.07.2020
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       DARE (Development Advice & Resources) is a consultancy company with a focus on helping organizations realize the potential in their people and on helping people discovering their talents. Services are organized into four areas: People Strategy; Organizational Performance; Talent Management; Adoption and Change Management Execution.

    Cerinte

    We are looking for an experienced Digital Strategist to lead digital channel strategy for a large international pharma company at a Global level.
    The position involves working in a global team environment involving multiple international stakeholders.
    The Digital Strategist will drive multi-channel approach for the Rare Disease portfolio working closely with the Global Digital, Brand Leads and cross-functional team. Responsible for the successful execution of brand multi-channel strategy in international markets by driving development of digital content, multi-channel campaigns, 3rd party partnerships and KPIs to maximize customer and patient impact. This role will work closely with the Digital Project Manager and partner with cross-functional and client teams in multiple international markets.

    • More than 5 years proven work experience as a Digital marketing strategist or Digital marketing manager;
    • Extended knowledge of digital and relevant content delivery platforms;
    • Excels at out-of-the-box thinking, creative and methodical in approach to reach specific marketing targets using multi platformed digital mediums;
    • Solid people skills and understanding of how they interact with digital media;
    • Hands on experience with online marketing tools and practices;
    • Strong analytical and project management skills;
    • Excellent communication, ability to build relationships, network and align with multiple stakeholders and senior leaders;
    • Proven analytical strength and problem solving;
    • Excelling in a matrix organization;
    • Ability to develop, coach and mentor other members of the team;
    • Excellent interpersonal and communication skills and ability to work across multiple cultures and countries;
    • Ability to work independently in a complex, changing environment, dealing with new challenges with energy to drive change, effectively managing multiple important priorities and flexibility to adapt to changing priorities;
    • BSc degree in Marketing, Advertising or relevant field, digital certifications are a plus.

    Responsabilitati

     Supports the Global Digital and Brand Leads in development of the global brand multi-channel strategy and go to market plan;
     Leads development of global digital plans – content, channel mix , metrics and third party partnerships;
     Leads rollout of global digital campaigns to markets;
     Together with Digital Project Manager, supports execution of digital campaigns in key MSMs, as agreed;
     Sets up and tracks key metrics for internal and external channels to maximize performance and outcomes;
     Stays up to date with the evolution and requirements for owned channels, metrics tracking and other platforms;
     Partners with Medical, Regulatory and Compliance to ensure that the campaigns are compliant;
     Collaborates with SSO Brand Managers and Account Director to digitize brand campaigns and develop digital content assets;
     Embeds a customer and patient centric approach to digital communication across rare disease portfolio and leverages external trends, best practice and insights to drive excellence in digital.

    Alte informatii

    We offer:
    - a great team and a great working environment;
    - international exposure;
    - high level of expertise;
    - opportunities to learn and grow;
    - great salary plus bonus based on performance;
    - other benefits.