Research & Insights Manager

British American Tobacco is a leading tobacco group, with brands sold in more than 200 markets. We employ more than 57,000 people and, with over 200 brands in our portfolio, we make the cigarette chosen by one in eight of the world’s one billion adult smokers. We hold robust market positions in each of our four regions – Americas; Asia-Pacific; Eastern Europe, Middle East and Africa; and Western Europe – and we are leaders in more than 60 markets.

Essential Requirements:

At least 4-5 years of management of or working on research projects and reasonable familiarity with research concepts and methodologies, in SPI or other departments (brand, trade etc).
You’ll need to be able to use a wide toolkit of quantitative & qualitative methodologies. However, the role would best suit you if you are passionate about data & insights, about understanding our products and the people who buy and use them; if you enjoy smart work, along with the pressure for new thinking, new ways of working and experimentation; if you show energy and integrity, and appetite for learning and for developing professional expertise.
You’ll have to be able to analyse, structure and create meaning from research findings, extensive data sets, desk research, translating them into commercial insights or clear conclusion and recommendations that can be taken forward by the business.
Working with people is a big part of the role, and so being able to connect with, negotiate with and influence people at all levels and from different countries and cultures will be important. You’ll specifically work on insights projects for other markets, reporting to Area Head of Insights.
Last, but not least: good command of English (proficiency level). Category B – driving licence is not mandatory, but a welcome addition.
An understanding of and direct experience with consumer cultural mindsets in South Central Europe countries is a plus.
Experience with and a strong understanding of online/mobile/social media and of their potential and usage as research platforms is also desirable.

Job purpose and key deliverables:

Part of the Central Europe East Strategic Planning & Insights department (based in Bucharest), the work & contribution of the Area Insights team are central to Area Strategy Design & Consolidation, a sound understanding of our consumers across markets, a well-informed decision-making process and a future-oriented marketing strategy.
You’ll essentially uncover actionable insights & deliver analytical projects with clear results and strategic impact, that support strategic marketing and business decisions.
You’ll work on projects of a wide variety (of both a quantitative and qualitative nature), at different levels: individual, team, cross-departmental and cross-markets.
You will be involved from the problem definition & understanding to agency briefing, study design, methodology assessment, to delivering final recommendations or conclusions based on the final report or analysis. You’ll work-out the trade-offs between timings, costs, innovative approaches, but you’ll also be expected to always prioritize quality of insights over anything else.
You’ll regularly be involved in analysis of market dynamics, brand and product performance, identifying market segments, consumer and customer trends; analysis of company’s marketing KPI and reporting to Management Team.
You’ll interact and work with a large variety of people, in a multinational environment. You might need to travel between Bucharest & assigned markets, on a project-based need.