Digital Marketing

De peste 70 de ani, ManpowerGroup reprezinta puntea de legatura intre milioane de persoane si piata muncii, prin brandurile sale Manpower, Experis, ManpowerGroup Solutions si Right Management. Compania este prezenta pe piata din Romania din 2003, iar in acesti ani peste 400 de clienti si zeci de mii de candidati au avut incredere in noi pentru a le oferi flexibilitatea, agilitatea, talentele, competentele si oportunitatile de care au nevoie. Indiferent daca va aflati la inceput de drum, sau sunteti profesionisti experimentati, brandurile ManpowerGroup va pot oferi oportunitatile potrivite de a va dezvolta, a dobandi noi abilitati si competente, a fi expusi la proiecte pline de provocari si a creste profesional.

For one of our clients, a major player in the FMCG industry we are looking for a Digital Specialist focused on leading the continuous improvement of Digital Marketing capability in the wider organization.


Knowledge Experience required:

5 years + experience in a similar role at the intersection of Marketing or Media either client-side or media/digital agency side
Strong knowledge of Digital Media Web Analytics best practices, trends technologies
Track record of agency management and knowledge of marketing best practices, trends technologies
Strong technical skills relevant to the role
Understanding of web fundamentals (e.g. , cookies, tagging) and ad serving technology
Hands-on expertise in: Google Analytics / Adobe Analytics, Tag management solutions, DMP, Digital media buying tools (e.g. DBM/Adobe)
Fluent English language

Digital Marketing Responsibilities will include:

Support best in class digital execution within the organization
Support the implementation of local digital marketing strategy
Support the implementation of digital marketing solutions working through internal partners third party agencies, ensuring that digital is aligned with brand strategy
Be a strategic technical advisor for the marketing and commercial teams, driving innovation
Identify opportunities for improvement to our ways of working and technology enablement within the digital arena
Create local individual people data framework, in collaboration with global, on the use of 1st, 2nd and 3rd party data for delivering personalized advertising to audience segments
Work with the media agency and potentially other digital media vendors on the universal data architecture for the collection, validation, and storage of individual people data