Area Junior Brand Manager
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British American Tobacco is a leading tobacco group, with brands sold in more than 200 markets. We employ more than 57,000 people and, with over 200 brands in our portfolio, we make the cigarette chosen by one in eight of the world’s one billion adult smokers. We hold robust market positions in each of our four regions – Americas; Asia-Pacific; Eastern Europe, Middle East and Africa; and Western Europe – and we are leaders in more than 60 markets.Requirements
We build distinctive brands that excite our consumers and satisfy their needs in a highly complex and competitive retail environment, thus, by coming on board, you’ll be equally excited by the opportunities and excellent rewards of overcoming challenges and meeting your full potential.
As an Area Junior Brand Manager in BAT Romania, you’ll be supporting the Brand Manager in the development of new and existing brand propositions, from defining consumer relevant positioning to planning and implementing supporting activities.
You’ll lead given brand projects, ensuring the execution is within brief, and drive fact based decision making through the provision of market analysis and reports with clear recommendations for action.
You’ll need to be a strong self-starter, be willing to take responsibility and enjoy getting things done in a pressured environment. Substantial coaching, on-the-job and functional training will be provided as part of a clearly defined development plan with tasks being assigned in line with your competence and development needs.
Brand management/ Relevant marketing experience
Ability to develop relevant and effective in-store communication and promotions and manage third party suppliers to positively influence consumer buying behaviour.
Creative thinking & Strong analytic skill
Good management and interpersonal skills
Ability to make things happen (pro-active, dynamic, flexible, pragmatic)
Ability to deal with both internal and external stakeholders
Commercial approach to all activities
Strong decision making ability
Fluent Romanian and English (oral and written)
Computer proficiency (Word, Excel, Power-point).
Assist the Brand Manager in developing and executing brand plans to meet brand objectives and strategies.
Work with Trade Marketing in the preparation of engagement programs and cycle plan activities to ensure brand strategies and objectives are effectively executed and evaluated at field level.
Promote brand understanding, insights and commitment throughout the organization.
Employ consumer dialogue principles as the key route to the consumer.
Differentiate marketing activities according to consumers’ disposition towards the brands.
Promote fact based decision making through data-analysis, reporting and providing sound recommendations.
Apply best practice in brand management to optimize efficiency and effectiveness.
Report and analyses brand performance in a clear, concise manner with focus on required actions.
Analyse market research data in order to understand brand issues and market opportunities.
Monitor the implementation and results of operational brand plans and recommend changes to brand programs.
Monitor and report brand expenditure to ensure it does not exceed budget defined in operational brand plan.
Monitor external agencies to ensure brand programs are performed with required quality and agreed cost & timescales.