AB Testing and Personalization Strategist with Adobe Target

Employer: IBM – Marketing, Communcations and Citizenship
  • Marketing
  • Job type: full-time
    Job level: 1 - 5 years of experience
  • Updated at: 18.04.2024
    Remote work: Hybrid
    Short company description

    IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.


    Required Technical and Professional Expertise
    • 3+ years proven experience as a web strategist with a strong understanding of web optimization principles
    • Expertise in Adobe Target, including audience segmentation, testing and personalization techniques
    • Ability to interpret data and translate it into actionable insights
    • Ability to multi-task projects and requirements
    • Ability to work and collaborate effectively with internal teams in a cross-cultural setting
    • Basic understanding of HTML, JavaScript, and CSS

    Preferred Technical and Professional Expertise
    • Masters in digital marketing
    • Previous experience with the broader Adobe stack is a plus (Adobe Audience Manager, Adobe Journey Optimizer, Adobe Experience Platform)


    Your Role and Responsibilities

    As the A/B Testing and Personalization Strategist for ibm.com, you’ll leverage your expertise in web optimization and Adobe Target to orchestrate impactful testing initiatives and personalization campaigns to drive business growth. You will collaborate with various counterparts to advise, guide, and deliver high impact projects.

    The ideal candidate will be a proven web strategist who is creative, collaborative, and has a passion for data-driven marketing.

    • Develop, implement, analyze, and optimize A/B tests and personalization programs using Adobe Target
    • Collaborate with internal teams to understand business priorities and translate them into actionable testing hypotheses and impactful personalization strategies
    • Leverage data and user research to define and refine audience segmentation
    • Drive learnings, insights, and recommendations for further improvements or iterations based on testing/personalization results.
    • Present complex information, outcomes, and recommendations to stakeholders in a clear, compelling manner.
    • Champion the testing and personalization programs by keeping stakeholders informed about all aspects of Adobe Target and its initiatives
    • Contribute to the creation and sharing of best practices within the organization
    • Initiate, orchestrate, and monitor large-scale web optimization initiatives
    • Ensure consistent, clean, and error-free activity setup within Adobe Target

    This is a Hybrid role, attendance to the office is currently required only 3 times per week.

    Other info

    Key Job Details

    • Role: A/B Testing and Personalization Strategist with Adobe Target
    • Location: Bucharest, RO
    • Category: Enterprise Operations
    • Employment Type: Full-Time
    • Travel Required: No Travel
    • Contract Type: Regular
    • Company: IBM Romania Srl
    • Req ID: 692888BR


    • Medical subscription
    • Trainings
    • Courses
    • Certifications
    • Bookster subscription
    • Remote work allowance / Utilities reimbursement
    • Extra days off
    • Flexible work schedule
    • Laptop

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